Brand Marketing Specialist Jobs in Mumbai - Directi Group

Brand Marketing Specialist
Directi Group
Directi Group
Last Date 08 Dec 2020
This Job is Expired

Directi Group - Job Details

Date of posting: 13 Oct 20
About Radix Radix is the world's largest new domains registry with 10 new extensions that include .ONLINE, .STORE, .TECH, .WEBSITE, .SPACE, .PRESS, .SITE, .HOST, .FUN and .UNO; as well as 1 re-purposed country code top-level domain, .PW. Through these extensions, Radix is empowering business owners to get short, memorable and descriptive domain names that can be used for a website, email address, or a variety of other internet addressing purposes. 

Radix’s story and purpose Radix was launched in 2012 as a subsidiary of Directi, a $1.4 bn company founded by Bhavin Turakhia and Divyank Turakhia in 1998. Back in 2012, it had already become difficult to find short and memorable domain names amongst the available extensions. When ICANN (Internet Corporation for Assigned Names and Numbers) invited the initial applications for new domain extensions, it was a historic moment for the Internet on the whole. It opened a big opportunity to make internet-addresses shorter, meaningful and distinguishable. Radix committed over $30 million on the application of 31 strings comprising several generic and mass-market names. Of those, Radix acquired 7 and since then has attained three more extensions; .TECH (2014),.FUN (2017) and .UNO (2019). Radix is the world’s largest new domain registry with 5M domains under management. These new domain extensions give an opportunity to users to register a domain name that is descriptive, keyword-rich, brandable and meaningful. Radix is thus making the Internet more organized and business-friendly. Radix has partnered with 200+ registrars such as GoDaddy and BigRock to sell its domains to end-users all over the world. 

Quick Stats: Founded: 2012Total strength: 65+Total investment: US$ 45 MillionOperationally profitable: YesAnnual growth rate: 35%+.ONLINE is the 3rd largest selling new TLD with over 1M registrationsRecently, .ONLINE launched a massive end-customer campaign to increase brand awareness and credibilityThe candidate applying to the Brand Marketing Specialist role is expected to work with the Brand Manager to drive all marketing initiatives including this end-customer campaign to help .ONLINE become the undisputed no. 1 TLD by the end of this year Job Responsibilities: Marketing
  • Ideate and build on the 360° end-customer campaign plan for .ONLINE
  • Identify and execute a guerrilla marketing strategy for the brand, if suitable Influencer Marketing
  • Identify the industry segments relevant to .ONLINE and develop a strategy to get influencers to adopt the .ONLINE brand for an ambassadorship programme
  • get influencers to advertise for .ONLINE Online marketing
  • Work with the online marketing team to analyze the various campaigns being run for .ONLINE and identify potential areas of growth and optimization
  • Develop and execute SEM / Retargeting campaign with registrars Content Partnerships
  • Work with the Content Marketing team to develop a strategy and create content pieces for the ONLINE blog
  • Identify potential partnerships and distribution partners to increase .ONLINE awareness and credibility through content marketing Strategic Partnerships
  • Identify relevant industry segments for alliances and Partnerships
  • On board strategic Partners to help grow the brand Offline marketing
  • Identify and evaluate sponsorship's for events and conferences
  • Work with the Marketing team to build the marketing kit for each event Planning and Reporting
  • Create quarterly and annual marketing plan for .ONLINE
  • Create quarterly and annual reports to evaluate the marketing ROI

    Who should apply for this role?

  • 3-6 years experience in a marketing role
  • Good understanding of marketing and communication media, online marketing, content marketing and Partnerships
  • Ability to work with multiple teams in a highly dynamic environment
  • Agency experience is a plus
  • Exceptional organization and planning skills
  • Exceptional written/verbal communicationBenefits and Perks We at Radix love our jobs. And it’s no surprise – we get to work on exciting, new projects with some of the best brains in the industry, and that too in a vibrant atmosphere that is designed to be comfortable and conducive for our personal and professional growth.And Radix goes the extra mile to make you feel at home. We offer benefits ranging from affordable catered meals and even snacks on the house. Our workspaces are welcoming and fun, complete with bean bag chairs and ping pong tables. You are free to wear what makes you comfortable and choose the hours you keep, as a team. Oh, and we’ve got your family covered too, with great health insurance plans and other benefits. If you like the idea of working on solutions that have a truly global impact, get in touch!
  • Job Summary

    Job Type : Full Time
    Hiring Process : Face to Face Interview
    Who can apply : Freshers and Experienced (0 to 3 yrs )

    About Directi Group

    Directi Group
    This Job is Expired
    This posting is done directly & exclusively on We do not entertain any unsolicited calls or enquiries from any consultants, other portals or TPOs. Notice: This recruitment is FREE. if the recruiter charges any fees, please write us
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    B.Arch, B.Com, B.Pharm, BA, BBA/BBM...

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    Directi Group recruiting Brand Marketing Specialist Experienced(0 to 3 yrs) candidates candidates nearby Mumbai.Directi Group vacancies for Brand Marketing Specialist is recruited through Written-test, Face to Face Interview etc.
    Directi Group Company recruits a lot of Experienced(0 to 3 yrs) candidates candidates every year based on the skills . The candidates with M.Com, BBA/BBM, MA, BSc, BCA, BSW, BEd, MEd, 12th Pass (HSE), PG Diploma, MSc, M Phil / Ph.D, Diploma, B.Com, BFA, MCA are selected to full fill the vacancies in Sales / Marketing Executive job field. The candidates nearby Mumbai can apply for Brand Marketing Specialist position in Directi Group. All candidates should have a degree or post-graduation in the required field based on the requirement mentioned. The jobs are available in Full Time basis. When it comes to the Directi Group recruitment, candidates are mostly chosen for the department of Sales / Marketing Executive . To learn more about the current jobs and other details, it is better to go through official site of Directi Group and Freshersworld. Find the latest jobs near you and near your home. So, that you don’t need to relocate. The Freshersworld is a leading employment portal that researches the official site of Directi Group and provides all the details about the current vacancies, the application process, selection process, interview test details, important dates and other information. Search and apply for the top job positions in Directi Group and near your city and get a secured career.