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- Relevant digital marketing experience
-Leading and managing SEO/SEM/SMO, Marketing database, email, social media and/or display advertising campaigns
-Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform and motivate.
-Experience in optimizing landing pages and user funnels.
-Solid knowledge of website analytics tools (e.g. google analytics/webmaster)
-Experience in setting up and optimizing Google AdWords, Facebook and LinkedIn Ad campaigns
-Working knowledge of HTML, CSS and PHP
-up-to-date with the latest trends of Google and best practices in online marketing and measurement
-Planning, executing, measuring and optimizing marketing campaigns across social media, SEM and SEO
-Define programs that use SMM techniques to increase visibility, membership and traffic for the site
-Develop and manage digital marketing campaigns
-Good understanding of social media strategies
-An aggressive learning curve on new digital marketing techniques and mobile marketing
-Proficient with SMO
-Strong analytical skills
-Strategic link building, forum participation
-Perform directory and blog submission.
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