Roles and Responsibilities:
• Working in all areas of SEM, including PPC, SEO, and Social media channels and
updating our blog.
• Execute and manage all online marketing activities (SEO / SEM / PPC / Google Adwords / Social Media Marketing / Content Marketing / Email marketing etc.) including
Selling our Services like Over the top platform, Shopping portal, Information
Technology, Entertainment Segment and also campaign management, keywords
targeting, optimization based on data-driven strategies, etc.
• Creating/Managing Paid campaigns on Facebook, Linked In, and other social media
networks.
• Creating innovative online marketing sales plans.
• Optimizing ad copies and landing pages for better results.
• Experiment with various advertising channels and track conversions to figure out -
what works best for the company.
• Maintaining and developing relationships with existing/new customers in person and via telephone calls and emails.
• Creating/Managing Paid Campaigns on Google Ad-words & Display Networks
• Keyword research using various tools
• Generating reports & analyze account performance
