Business Development Manager - Brand Activations and Platform Partnerships

BOVA IT SERVICES LLC FZ

3 to 3+ Years

50000 - 65000 Monthly

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Posted: 19 Jun 25

Job Description

Position: Business Development Manager - Brand Activations and Platform Partnerships

Location: Bangalore/Mumbai/Gurgaon

Department: Growth / Partnerships / Business Development
Reports To: Head of Business / VP – Growth

Job Overview:

We are seeking a highly motivated and result-oriented Business Development Manager with a strong background in brand activations and platform-based growth partnerships. The ideal candidate should have prior experience working with or building alliances with performance-driven platforms like CouponDunia, CashKaro, Freecharge, Paytm, etc., and must understand the levers of user acquisition, engagement, and conversion through strategic activations. Knowledge of digital warranty or post-purchase customer experience will be considered a significant plus.

Key Responsibilities:

Identify and onboard high-impact brands and platform partners to drive user engagement, lead generation, and sales conversion.
Lead brand activation campaigns, working closely with creative, marketing, and analytics teams to ensure measurable outcomes.
Develop co-branded campaigns and value propositions in collaboration with cashback, couponing, loyalty, or rewards platforms.
Own the end-to-end partner lifecycle – from pitch to negotiation, contracting, execution, and performance tracking.
Forge strategic alliances with fintech, e-commerce, or D2C platforms to unlock new monetization and distribution channels.
Monitor and optimize campaigns for ROI using data-driven decision-making and industry insights.
Work closely with product and tech teams to explore digital warranty integrations, enhancing post-purchase experiences for consumers.
Stay updated on industry trends and competitor strategies in platform marketing, affiliate growth, and warranty-based loyalty programs.

Requirements:

3–4 years of experience in business development, partnerships, or brand activations, preferably in e-commerce, fintech, or consumer-tech.
Proven track record of working with platforms like CouponDunia, Freecharge, Paytm, or loyalty/cashback startups.
Strong understanding of brand marketing metrics, affiliate performance, and platform-based conversion funnels.
Ability to think strategically and execute operationally with strong negotiation and relationship-building skills.
Excellent communication, presentation, and project management skills.
Understanding or interest in digital warranty models, customer retention, and post-sale user experience is a strong advantage.
Experience in a growth-stage startup environment.
Familiarity with tools like Branch, CleverTap, Appsflyer, or other affiliate and campaign performance tracking tools.
Background in retail-tech, insure-tech, or loyalty tech domains.

More information about this Business Development Manager - Brand Activations and Platform Partnerships Job

Please go through the below FAQs to get all answers related to the given Business Development Manager - Brand Activations and Platform Partnerships job

What are the job requirements to apply for this Business Development Manager - Brand Activations and Platform Partnerships job position?
- Ans: A candidate must have a minimum of 3 to 3+ year experience as an Business Development Manager - Brand Activations and Platform Partnerships

What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: MBA/PGDM
What are the salary requirements for this job?
- Ans: The salary range is between 50000 and 65000 Monthly. The Salary will depend on the interview. This Business Development Manager - Brand Activations and Platform Partnerships is a Full Time in Gurgaon, Bangalore, Mumbai.
What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
This Business Development Manager - Brand Activations and Platform Partnerships is a work from home job?
- Ans: No ,its not a Work from Home Job.
How many job vacancies are opening for the Business Development Manager - Brand Activations and Platform Partnerships position?
- Ans: There are immediate 1 job openings for Business Development Manager - Brand Activations and Platform Partnerships in our Organisation.