Chief Manager / AVP- Marketing Communication Jobs in Mumbai - Kotak Life

Chief Manager / AVP- Marketing Communication
Kotak Life
Kotak Life
Last Date 22 Apr 2021
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Kotak Life - Job Details

Date of posting: 22 Feb 21

To help organisation achieves its brand & business objective by providing marketing and communication solutions to Agency Channel.

KEY RESPONSIBILITIES :Distribution acquisition and engagement

Provide go to market strategy & solution for distribution acquisition
Build compelling positioning for Agency Channel for various distribution segments like Life Advisors & Agency partners.
Develop Segmented marketing solutions for recruitment of LA’s & AP’s from various professions like doctors , CAs, bankers , etc
Create recruitment tools like business opportunity & career opportunity pitch, collaterals , tools , AVs etc
Provide and drive usages of catchment lead generating tools and activation Kit
Leverage digital ecosystem and MARTECH solutions to drive recruitment.
Marketing Support to drive CLAs and productivity

Support distribution to drive sales and customer acquisition

Product launch across the Agency Channel through Road shows , Town halls etc
Sales wave to drive business during key seasons and product launches
Provide sales enabling tools to LAs to sell , cross sell and build relations
Provide customer lead generation tools , activation and communication solutions
Leverage regional opportunities by working closely ZVPs with Regions
Leverage digital ecosystem and MARTECH solutions to help LAs build business

Life Advisor / Agency Partner image building

Creating program to build positive image of LA’s & AP’s on social media
Engaging LA/AP for CSR activities
Driving adoption and usage of Digital Asset “Smart Sell”
Marketing solution to improve NPS score.
Brand communication across branches & partner offices

Ensure consistent communication across all the branches as well channel partner offices as per the brand guidelines.
Visiting branches / Partner office / LA /AP to providing marketing inputs and gain insight on business

Business and competitive intelligence

Keep a track of business movement and impact created by marketing interventions
Ensure continuous flow of information on Competitive Activities 

Budget and spends

To be overall custodian of Agency marketing Budgets and Spends as per plan and provide continuous updates 

Educational Qualifications:
Above 60% or distinction holders in school and graduation
MBA(must)- Marketing

Business School - B, B+, A grade B-school

Work Experience:

Experience:  5-6 years

Specialisation:  marketing communication , brand management , Event & activation
Necessary (Positive):

Ability to write Communication brief to creative agency
Analytical and communication skills and good at making presentations
Ability to handle work through agencies and vendors
Working with FMCG or Consumer durable company in marketing function or
Working with brand team of Life Insurance Company or its Creative agency. 

Preferable-1-2 years of filed /sales experience in the past will be given advantage

Job Summary

Job Type : 0
Job Role : HR / Admin
Job Category : Diploma,Recruitment
Hiring Process : Face to Face Interview
Who can apply : Freshers and Experienced (0 to 3 yrs )

About Kotak Life

Kotak Life
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This posting is done directly & exclusively on We do not entertain any unsolicited calls or enquiries from any consultants, other portals or TPOs. Notice: This recruitment is FREE. if the recruiter charges any fees, please write us
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Kotak Life recruiting Chief Manager / AVP- Marketing Communication Experienced(0 to 3 yrs) candidates candidates nearby Mumbai.Kotak Life vacancies for Chief Manager / AVP- Marketing Communication is recruited through Written-test, Face to Face Interview etc.
Kotak Life Company recruits a lot of Experienced(0 to 3 yrs) candidates candidates every year based on the skills . The candidates with ME/M.Tech, M.Com, BBA/BBM, BSc, BCA, MBA/PGDM, BE/B.Tech, MS, 12th Pass (HSE), PG Diploma, MSc, Diploma, B.Com, MCA are selected to full fill the vacancies in HR / Admin job field. The candidates nearby Mumbai can apply for Chief Manager / AVP- Marketing Communication position in Kotak Life. All candidates should have a degree or post-graduation in the required field based on the requirement mentioned. The jobs are available in Full Time basis. When it comes to the Kotak Life recruitment, candidates are mostly chosen for the department of HR / Admin . To learn more about the current jobs and other details, it is better to go through official site of Kotak Life and Freshersworld. Find the latest jobs near you and near your home. So, that you don’t need to relocate. The Freshersworld is a leading employment portal that researches the official site of Kotak Life and provides all the details about the current vacancies, the application process, selection process, interview test details, important dates and other information. Search and apply for the top job positions in Kotak Life and near your city and get a secured career.