Content Marketing Associate Jobs in Bangalore - Finly

Job Summary

• We're looking for a highly creative, hands-on person to deliver powerful messages to our target customers about Finly. 
• This role will be accountable for a very strong and impactful messaging across channels like digital and print, educating CFOs about FinlyFinance suite by creating compelling articles and being consistent in terms of style, the tone of voice and quality.

• Design content marketing strategies, develop an editorial calendar to produce high-quality content. 
• Engage customers by creating compelling stories through white papers, case study, emails & PR articles. 
• Develop, build, and optimize email automation and nurture programs to move prospects through to conversion. 
• Expand our digital footprint and increase brand value through blog posts & LinkedIn Pulse articles. 
• Actively manage our blog, and pitch articles to relevant third-party platforms like Quora, Medium etc., 
• Optimize content for SEO using Google Keyword tool, improve web traffic and analyze the metrics. 
• To understand more about business finance and be up-to-date with new marketing trends. 
• Dive into the product. Familiarize yourself with the ins and outs of it. 

• Proven writing experience as a B2B Content Marketer.
• Proficiency in MS Office, Google For Business and WordPress.
• Excellent communication and writing skills in English with high attention to detail.
• Degree in English, Journalism, PR or a related Communications field.
• Excellent interpersonal skills and ability to adapt quickly within the team.
• Familiar with Finance Services industry is a plus point.
• Experience in a fast-paced, lead generation focused B2B technology focused organization.
• Experience in content marketing tools. 
• Experience working at a startup with a data-driven mindset.