Data Analyst Jobs in Gurgaon - MM Enterprises

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Greetings from MM Enterprises, New Delhi

Designation: – Data Analyst

Industry: IT/Software Development                                       

Job Location: Gurgaon

Qualification: B.Tech/B.E, BSc. – Any Specialization

Job Purpose

This position is part of a team of digital optimization experts who are responsible for providing data-driven insights and recommendations, helping our clients to identify high-value optimization opportunities to improve business performance.

Key Responsibilities:

• Work closely with Customer Success team to understand customers’ business objectives and personalization use cases

• Set up dashboards & reports and analyses across multiple channels (website, paid search, email, mobile app) for each customer
• Monitor customers’ KPIs on a daily basis and share any useful insights within the Customer Success team
• Utilize first party and third party data to evaluate the performance of personalized content & products and their attributed impact on customer engagement and sales

• Analyze various types of raw data (e.g. web analytics, clickstream, transactional) to unearth problems in the company's decision-making algorithms, mitigate risks for our customers & create actionable next steps for the product & delivery team
• Provide in-depth analysis of customer’s business performance impact pre vs. with personalization
• Create monthly optimization reports for each customer, including performance analysis and recommendations backed up by data for the customer’s personalization project

• Present Optimization reports to customers in monthly optimization meetings

Skills Required:

• Demonstrable experience with Google Analytics and Google Tag Manager (web and app)
• Demonstrable experience with Google Optimize and/or other mainstream web & app Optimization and Personalization platforms (e.g. Adobe Target, Evergage, Dynamic Yield, Monetate, Optimizely, Qubit etc)

• Proficient programming in SQL and developing reports (e.g. Tableau, PowerBI)
• Knowledge and experience with Python, JavaScript, and Machine Learning principles is highly Desirable

• Excellent analytical skills and proven ability to work with Excel.
• Experience with persona-based marketing, UX methodologies, and a good visual eye to detect what works well (and what doesn’t) in a brand’s customer journey

• Experience working with Consumer Products or Retail brands
• Good analytical and visual thinking skills, with the ability to identify business pain points and opportunities, analyze quantitative & qualitative data, and develop actionable insights

• A track record of working with a SaaS product team, either in a startup or scale-up business
• Proven success in working with US, European or global brands will be highly valued