Digital Marketer Jobs Opening in NavayuvaBharath infotech LLP at Kacheguda, Hyderabad
Job Description
Job Summary:
A Digital Marketer is responsible for developing, implementing, and managing marketing campaigns that promote a company’s brand, products, or services through digital channels. The primary role involves increasing brand awareness, driving web traffic, and acquiring leads or customers online using tools such as social media, search engines, email campaigns, and website analytics.
Digital marketers must be creative, analytical, and up-to-date with the latest digital marketing trends and best practices. This role is essential in today’s business environment as it directly influences online visibility, customer engagement, and revenue generation.
Key Responsibilities:
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Search Engine Optimization (SEO):
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Optimize website content for better search engine visibility.
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Conduct keyword research and implement on-page and off-page SEO strategies.
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Monitor and improve domain authority, backlink profiles, and site health.
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Use tools such as Google Search Console, SEMrush, or Ahrefs for SEO analysis.
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Search Engine Marketing (SEM) & Pay-Per-Click (PPC):
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Plan and manage paid advertising campaigns (e.g., Google Ads, Bing Ads).
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Monitor ad performance, click-through rates (CTR), conversion rates, and ROI.
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Perform A/B testing for ad creatives and landing pages.
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Manage daily budgets, bids, and ad placements.
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Social Media Marketing (SMM):
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Create and schedule engaging content across platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.
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Monitor user engagement, comments, and direct messages.
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Run paid campaigns to grow followers, generate leads, and increase brand awareness.
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Track performance metrics such as impressions, reach, and engagement rates.
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Content Marketing:
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Develop high-quality and SEO-friendly content (blogs, articles, videos, infographics).
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Work with content writers, designers, and video editors to create marketing materials.
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Ensure consistency in brand voice, messaging, and style across all content.
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Email Marketing:
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Build and manage email lists for marketing campaigns.
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Design and schedule email newsletters, product updates, and promotional campaigns.
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Monitor open rates, click rates, and unsubscribe rates.
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Use tools such as Mailchimp, HubSpot, or Sendinblue.
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Website & Landing Page Optimization:
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Collaborate with designers and developers to improve website UI/UX.
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Implement call-to-actions (CTAs) and optimize conversion funnels.
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Use heat maps, A/B testing, and user behavior analytics to enhance performance.
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Analytics and Reporting:
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Track and measure the performance of all digital marketing campaigns.
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Generate weekly/monthly performance reports.
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Use tools like Google Analytics, Google Tag Manager, and social insights to evaluate traffic and campaign effectiveness.
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Identify trends, insights, and areas for improvement.
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Marketing Automation & CRM:
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Use automation platforms like HubSpot, Zoho, or Salesforce for campaign execution.
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Segment users based on behavior and preferences.
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Manage lead nurturing workflows and drip campaigns.
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Online Reputation Management (ORM):
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Monitor brand mentions, reviews, and feedback on various platforms.
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Respond to customer queries or concerns on social media and review sites.
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Maintain a positive brand image and resolve issues proactively.
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Stay Updated with Digital Trends:
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Research and adopt emerging digital marketing technologies and strategies.
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Attend webinars, courses, or workshops to enhance skills.
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Keep track of algorithm changes, platform updates, and industry best practices.
Required Skills and Competencies:
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Strong understanding of digital marketing concepts, tools, and techniques.
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Knowledge of SEO, SEM, Google Ads, Google Analytics, and other digital tools.
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Hands-on experience with social media platforms and advertising tools.
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Excellent written and verbal communication skills.
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Ability to create and interpret campaign reports and analytics.
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Basic graphic design or video editing knowledge (preferred).
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Strong organizational and multitasking abilities.
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Creativity, curiosity, and a results-driven mindset.
More information about this Digital Marketer Job
Please go through the below FAQs to get all answers related to the given Digital Marketer job
- What are the job requirements to apply for this Digital Marketer job position?
- Ans: A candidate must have a minimum of fresher as an Digital Marketer
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com, BA, BBA/BBM, BCA, BSc
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Digital Marketer is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Digital Marketer position?
- Ans: There are immediate 1 job openings for Digital Marketer in our Organisation.