Digital Marketing Associate Jobs in Ahmedabad,Indore,Jaipur - M H mortgage services Pvt Ltd
Digital Marketing Associate
Job Description
Project 1: Create valuable and relevant content for digital media to generate customer awareness and boost downloads on the Play Store. The following should be done under this project:
- Attractive and engaging social media posts to capture more customer attention.
- Animated video clips
- Design blog strategy to increase session duration and CTR ( Click through rate) of online traffic.
- Increase likes on social media pages by promoting Shoperkart pages and at the same time creating awareness about the app.
- Engagement strategies for the target market.
- Viability study of Shoperkart O2O model ( Online to offline commerce) with real-time feedback from end-users.
- Design strategy to boost customer awareness and download of shopping app as well as the business app.
Project 2: Market Research and developing product strategy
Competitors’ analysis should be done which includes their:
· Market strategies
· Customer segmentation and targeting strategies
· Bottlenecks in implementation
· Success measures
· Customer awareness strategies
Product development and implementation strategies should include:
- Detailed product roadmap.
- Product vision.
- Product positioning.
- Product differentiation measures.
- Additional product features to be designed in Shoperkart helpful for small businesses.
- Design strategy to boost customer awareness and download of shopping app as well as the business app.
Job Particulars
About Company
The express objective is of creating a world-class financial products distribution platform, spread across the geography of India. The company firmly believes in 'CUSTOMER FIRST- and the long term Vision of the company is bringing about 'Financial Literacy' across its entire customer base and beyond.
Mudra Home is India's first online financial services distribution company where the borrowers can calculate their maximum loan eligibility from multiple financial institutions and can compare and apply loans online on different offers like home loan, home loan balance transfer, loan against property, business loans and personal loans.
Our slogan is 'finance for everyone' and 'we make the loan process simple'.