Digital Marketing Associate Jobs Opening in Mindtech Solutions Pvt. Ltd at Andheri East, Mumbai
Job Description
Job Summary
We are seeking a skilled and enthusiastic Digital Marketing Associate to join our growing marketing team. The ideal candidate should have hands-on knowledge of Google Ads, Meta (Facebook/Instagram) Ads, SEO (on-page & off-page), and basic content creation using AI tools. You will also be responsible for managing social media accounts, creating static posts and reels, and supporting overall digital campaigns.
This is a highly collaborative role that demands creativity, marketing knowledge, technical understanding, and strong communication skills to drive results in a competitive online environment.
Key Responsibilities
1. Paid Ad Campaigns
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Create, manage, and optimize ad campaigns on Google Ads (Search, Display, Video) and Meta Ads (Facebook, Instagram).
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Monitor campaign performance, analyze metrics like CPC, CTR, ROAS, and make data-driven decisions.
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Conduct keyword and audience research to improve targeting and effectiveness.
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Prepare weekly reports on ad campaign performance and ROI.
2. Content Writing & AI Tools
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Use AI writing tools (like ChatGPT, Jasper, Copy.ai, etc.) to generate engaging content for blogs, ad copies, landing pages, and social media posts.
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Edit and proofread AI-generated content to align with brand tone, SEO practices, and readability.
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Collaborate with designers or video editors to integrate content into creative assets.
3. SEO (Search Engine Optimization)
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Execute on-page SEO tasks including keyword optimization, meta tags, alt tags, internal linking, and technical SEO audits.
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Conduct off-page SEO strategies such as backlink building, guest posting, forum submissions, and directory listings.
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Use tools like Google Search Console, Ahrefs, SEMrush, or Ubersuggest to monitor performance and identify improvements.
4. Social Media Management
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Handle brand presence on platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter.
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Plan, schedule, and publish posts using tools like Buffer, Hootsuite, or Meta Business Suite.
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Engage with followers, respond to comments/messages, and drive community growth.
5. Design & Content Creation
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Use tools like Canva, Adobe Express, or CapCut to create:
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Static image posts
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Short-form videos (Reels, YouTube Shorts)
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Infographics and promotional creatives
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Ensure visual consistency with brand guidelines across all platforms.
6. Analytics & Reporting
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Analyze performance across all digital channels using Google Analytics, social media insights, and ad dashboards.
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Create performance reports with actionable insights and suggestions for improvement.
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Assist in A/B testing strategies for landing pages and ad creatives.
Required Skills & Qualifications
Marketing Skills
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Strong knowledge of Google Ads and Meta Ads campaign setup, optimization, and reporting.
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Good understanding of SEO fundamentals – on-page, off-page, and keyword strategy.
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Familiar with digital marketing funnels, lead generation, and conversion strategies.
Content & Design
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Proficiency in using AI tools for content generation and optimization.
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Basic graphic design skills using Canva or equivalent platforms.
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Video creation/editing for social media using apps like InShot, CapCut, or Adobe Express.
Tools & Technology
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Google Ads Manager, Meta Ads Manager
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Google Analytics, Search Console
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Canva, Buffer, ChatGPT (or similar)
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Microsoft Excel, Word, Google Sheets
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Familiarity with CRM tools (optional)
Soft Skills
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Excellent verbal and written communication
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Analytical thinking and problem-solving mindset
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Creative, self-motivated, and a fast learner
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Ability to manage multiple tasks and deadlines
More information about this Digital Marketing Associate Job
Please go through the below FAQs to get all answers related to the given Digital Marketing Associate job
- What are the job requirements to apply for this Digital Marketing Associate job position?
- Ans: A candidate must have a minimum of fresher as an Digital Marketing Associate
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com, BBA/BBM
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Digital Marketing Associate is a work from home job?
- Ans: Yes,its a Work from Home Job.
- How many job vacancies are opening for the Digital Marketing Associate position?
- Ans: There are immediate 1 job openings for Digital Marketing Associate in our Organisation.