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Responsibilities:
Ø Assist in the formulation of strategies to build a lasting digital connection with consumers
Ø Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Ø Be actively involved in SEO efforts (keyword, image optimization etc.)
Ø Provide creative ideas for content marketing and update website
Ø Collaborate with designers to improve user experience
Ø Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Ø Acquire insight in online marketing trends and keep strategies up-to-date
Ø Plan and monitor the ongoing company presence on social media (Twitter, Instagram and Facebook etc.)
Ø Prepare online newsletters and promotional emails and organize their distribution through various channels
Ø Maintain partnerships with media agencies and vendors
Skills Requirements:
Ø Proven experience as Digital Marketing Executive or similar role
Ø Excellent understanding of digital marketing concepts and best practices
Ø Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Ø Working knowledge of ad serving tools
Ø Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc)
Ø Skills and experience in creative content writing
Ø Analytical mindset and critical thinking
Ø Excellent communication and interpersonal skills
1year or more work experience in the desired job roleJob Summary
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