Digital Marketing Executive Jobs in Hyderabad - Sunlight IT
Digital Marketing Executive
Job Description
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisitionIn-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO and SEMBS/MS degree in a quantitative, test-driven field
Job Particulars
About Company
Since we are in the market, Sunlight IT aim is to provide unique and high level quality services of the Internet to our customers across the globe with the effective and easy-to-use products that are supported by unmatched customer service. we create strategically designed websites, and then place them directly in front of your target audience We provide access to the state of art in internet marketing to give you comprehensive solution customized to your business needs. We are experts in web designing, web developing. We also provide Digital marketing services. We aim to provide your website a nice position in terms of search engines and page rankings by 100% ethical process.