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Analyze digital data to draw key recommendations for Health Atmos website and its other digital assets optimization
Assisting in the formulation of strategies to build a lasting digital connection with consumers
Planning and monitoring the ongoing company presence on social media
Launching optimized online advertisements to increase company and brand awareness
Conduct social media audits to ensure best practices are being used
Maintain digital dashboard of several different accounts
Coordinate with sales team to create marketing campaigns on All social media channels (Twitter, FaceBook/Meta, Linkedin, Instagram, Pinterest, Quora and any trending media including the site)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness and that the brand message is consistent
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Work with the sales team and provide support in the email marketing campaigns
Monitor key online marketing metrics to track success
Create and maintain online listings across e-commerce platforms
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
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