Digital Marketing Executive Jobs in Mumbai

Digital Marketing Executive

Toppr

0 to 3 Years

Not disclosed

Expired

Posted: 13 Dec 20

Job Description

ABOUT THE ROLE

Toppr is looking for its Digital Marketing Executive (DME). As a DME, you’ll be responsible for
the performance marketing of Toppr’s app and website. You’ll primarily be responsible for
generating leads in cost-effective ways, using various digital marketing techniques, which will
require you to:

Plan, execute, and track Toppr’s integrated digital marketing strategy across channels and objectives - app installs, display, search, affiliates among others.
Partner closely with cross-functional teams to identify the requirements and plan accordingly.
Manage agencies and affiliates; and own strategy to drive maximum ROI from campaigns.
Regularly optimize the campaign performance.
Grow the lead volume to 10x at a sustainable cost.
Day to day activities includes creating campaign, monitoring, optimizing, creating Reports etc.
Measure performance of digital marketing using Google analytics and in-house tools
Stay up to date with the latest trends in Digital and best practices
Give new and creative ideas in terms of marketing channels, creative content, and ways to increase performance
Keeping track of affiliate campaigns, performance, lead quality and payments
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct keyword research, A/B testing and analyze creative/content performance

Requirements:

Minimum 1-year experience in Digital Marketing
Proficiency in Google Ads performance campaigns specifically Search & App install
campaign
Experience & knowledge of handling different digital marketing channels
Excellent understanding of digital marketing concepts and best practices
Knowhow of web & app analytics tools (e.g. Google Analytics)
Excellent understanding of excel and advanced excel functions

WHY SHOULD YOU JOIN TOPPR

Learn from the best: Learn from leaders who have built Toppr from the ground up.
Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
Continual growth and impact: We have over 5 million users, and we’ve more than tripled our revenue year-over-year.
Touch the lives of millions of young students. Watch your work make an impact on achieving Toppr’s goals.
As the business grows, you grow: We want Toppr to be built from within. We look at you as someone with the potential to make Toppr a $10B company and become the future General Manager of Toppr.

HOW YOU’LL RAMP:

First week...

Induction programme:
Understand Toppr’s journey, its values and mission.
Spend time with the Marketing, Product, and Sales teams to get up-to-speed on Toppr’s offering, its competition, and future outlook.

By Day 30…

Understand Toppr’s objectives: Assist in defining the objectives and key results (OKRs) that Toppr’s digital marketing strategy must achieve.
Conduct research: Explore and analyze the best digital marketing channels for Toppr.
Basis your research, predict the response of the campaign. The goal is positive ROI.
Plan and execute: Based on your research, coordinate, plan, and prepare the leads plan.
Present this plan to the stakeholders and incorporate their feedback into final plan.

Day 90…

Track and evaluate: Set up a tracking mechanism to measure the effectiveness of the digital marketing campaign.
Evaluate performance: Generate analysis of campaign performance. Measure the impact of work and use data to refine priorities.
Refine execution: Make decisions based on data and stay ahead of the curve by aiming for the best ROI