to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
Responsibilities and Duties:-
• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Linkedin etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
Qualifications and Skills
• Proven experience as Digital Marketing Executive or similar role.
• Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM.
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Skills and experience in creative content writing.
• Excellent communication and interpersonal skills.
• BSc/BA in marketing or relevant field