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Digital Marketing Executive Jobs in Pune - FLYTABASE INC

Digital Marketing Executive

FLYTABASE INC
experience-icon 0 Years
salary-icon 250000 - 500000 Yearly
Expired

Posted: 25 Jan 18

Job Description

Job Description
  • We’re looking for a smart, motivated, all-star marketing generalist to plan, develop and execute marketing and lead generation campaigns for a fast-paced, high growth B2B software startup. 
  • We are in search of a perfect elixir of marketing and communication skills that are useful to our organization. 
  • Your core activities include executing marketing campaigns, customer content, newsletters, press releases, webinars, podcasts, social media and community engagement.
Responsibilities
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). 
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels. 
  • Develop, track and manage email campaigns including the template designs, calls-to-action, and content used in our email sends.. Grow our email list organically. 
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. 
  • Help drive content strategy and create product materials ranging from demos to web copy to presentations to whitepapers, and more to support marketing and sales efforts. 
  • Writing various types of articles on a wide range of topics for our blog and maintaining an editorial calendar. 
  • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Quora, and additional channels that may be deemed relevant. 
  • Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.). 
  • Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. 
  • Help in creating product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world. 
  • Connect with influential media outlets and journalists to place stories about company news and other initiatives. 
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization. 
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact. 
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
Experience/Skills
  • Background and experience in B2B marketing for software products. 
  • Strong background in inbound marketing & strategy, lead generation, and content writing. 
  • Excellent written and oral communication skills. Excellent communicator and creative thinker, with an ability to use data to inform all decisions. 
  • Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. 
  • Active and well-rounded personal presence in social media, with a command of each network and their best practices. 
  • The ability to own projects from start to finish. The ability to be a strong, consistent, clear voice at the table. 
  • Knowledge of Wordpress, Adobe Creative Suite or other graphic design tools (Eg. Canva), Google Analytics, MailChimp and Google Tag manager. 
  • Technically savvy. Proficiency with drone and aerial robotic technology.

Job Particulars

Education MBA/PGDM
Who can apply Freshers
Hiring Process Face to Face Interview, Telephonic Interview
Employment TypeFull Time
Job Id379509
Job Category MBA , Others
Locality Address
Country India

About Company

FlytBase, Inc. is a Silicon Valley headquartered startup, building developer tools for intelligent and connected commercial drones. Hundreds of developers across the world are using FlytBase platform to accelerate their drone applications development for wide-range of applications, such as, precision agriculture, industrial inspections, surveys, public-safety and emergency response.

                                                    

FlytBase is lead by alumni from IIT Bombay, IIT Kharagur, Georgia Tech. It has won a number of best startup awards, including TiE50 award by TiE Silicon Valley.

 

This position is based out of our development center in Pune, India.

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