Digital Marketing Executive Jobs Opening in Icon Media and Entertainment at Velachery, Chennai
Job Description
Key Responsibilities
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Digital Strategy Development
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Collaborate with marketing and sales teams to develop digital marketing strategies aligned with business goals.
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Identify target audience segments and develop content and campaigns tailored to their needs and preferences.
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Conduct competitor analysis to understand market trends and opportunities.
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Search Engine Optimization (SEO)
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Optimize website content for search engines to improve organic search rankings.
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Conduct keyword research and integrate relevant keywords into content, metadata, and headings.
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Monitor SEO performance using analytics tools and adjust strategies for better results.
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Search Engine Marketing (SEM) & Pay-Per-Click (PPC)
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Manage and optimize paid advertising campaigns on Google Ads, Bing Ads, and other platforms.
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Develop ad creatives, set targeting parameters, and monitor campaign performance.
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Track ROI and make data-driven adjustments to improve campaign effectiveness.
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Social Media Marketing
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Plan, create, and schedule content across social media platforms such as Facebook, Instagram, LinkedIn, Twitter (X), and YouTube.
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Engage with followers, respond to comments and messages, and build an active online community.
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Run paid social campaigns and measure their performance using platform-specific analytics.
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Content Marketing
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Work closely with content creators, designers, and videographers to produce engaging and relevant content.
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Publish blogs, infographics, videos, and other digital assets to attract and retain the target audience.
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Ensure consistency in brand voice and messaging across all digital platforms.
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Email Marketing
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Design and execute email campaigns for product launches, promotions, newsletters, and customer engagement.
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Segment email lists to deliver personalized content.
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Monitor open rates, click-through rates, and conversions to improve campaign performance.
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Web Analytics and Reporting
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Use analytics tools such as Google Analytics, Google Tag Manager, and other tracking software to measure website performance.
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Generate regular reports to assess the success of campaigns against KPIs.
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Provide actionable insights for future improvements.
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Marketing Automation
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Use tools like HubSpot, Mailchimp, or ActiveCampaign to automate repetitive marketing tasks.
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Set up workflows for lead nurturing and customer engagement.
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Brand Management
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Maintain and enhance the brand’s online reputation.
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Ensure all digital communications align with the company’s tone, style, and values.
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Collaboration and Coordination
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Work closely with graphic designers, content writers, and web developers.
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Coordinate with sales teams to ensure marketing efforts align with lead generation and conversion goals.
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Required Skills and Competencies
Technical Skills
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SEO & SEM Proficiency: Ability to optimize content and run paid campaigns effectively.
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Social Media Management: Knowledge of platform algorithms, content scheduling tools (e.g., Hootsuite, Buffer), and audience engagement techniques.
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Content Creation Tools: Familiarity with Canva, Adobe Creative Suite, or other design tools.
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Email Marketing Platforms: Experience with tools like Mailchimp, Constant Contact, or HubSpot.
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Web Analytics: Proficiency in Google Analytics, Search Console, and related reporting tools.
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PPC Campaign Management: Expertise in keyword research, bidding strategies, and ad performance optimization.
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Marketing Automation: Understanding of CRM and automation tools to streamline workflows.
Analytical Skills
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Ability to interpret data and metrics to make informed decisions.
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Strong problem-solving skills to address performance issues in campaigns.
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Competence in A/B testing and conversion rate optimization.
Creative Skills
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Strong sense of visual aesthetics and brand representation.
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Ability to write compelling ad copy, social media posts, and promotional content.
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Innovative thinking to design campaigns that capture audience attention.
Soft Skills
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Communication Skills: Excellent written and verbal communication to convey ideas clearly.
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Time Management: Ability to prioritize tasks and meet deadlines in a fast-paced environment.
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Teamwork: Capability to collaborate effectively with cross-functional teams.
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Adaptability: Willingness to learn and adapt to new tools, trends, and strategies.
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Attention to Detail: Ensuring accuracy in campaign setup, reporting, and execution.
More information about this Digital Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Digital Marketing Executive job
- What are the job requirements to apply for this Digital Marketing Executive job position?
- Ans: A candidate must have a minimum of fresher as an Digital Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com, BA, BBA/BBM, BSc
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Digital Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Digital Marketing Executive position?
- Ans: There are immediate 1 job openings for Digital Marketing Executive in our Organisation.
Job Particulars
About Company
Chennai 
Freshers 
Salary not disclosed 
Certificate Course (ITI), Diploma, B.Com, BA, BBA/BBM, BCA, BSc
Chennai
0.6 to 1.5 Years
Salary not disclosed
BCA, BE/B.Tech, BSc, MCA, ME/M.Tech
Chennai
Freshers
Salary not disclosed
BBA/BBM, BCA, BE/B.Tech(Computer Science and Applied Mathematics (CSAM), Computer Science and Design (CSD), Computer Science and Social Sciences (CSSS), Computer Science and Biosciences (CSB), Computer Science and Artificial Intelligence (CSAI), Electronics and VLSI Engineering (EVE), Packaging Technology, Electronics and Biomedical Engineering), MCA, Master in Marketing, Master of International Business
Chennai
Freshers
Salary not disclosed
BA, BBA/BBM, BSc
Chennai
Freshers
Salary not disclosed
B.Com(Marketing), BBA/BBM, BE/B.Tech(Computer Science and Design (CSD), Computer Science and Artificial Intelligence (CSAI), Computer Engineering (Specialization in Data Science), Robotics and Artificial Intelligence), Other Graduate(Other Graduate)
Bangalore, Pune, Chennai
1 to 3+ Years
Salary not disclosed
B.Com, BA, BBA/BBM, BCA, BE/B.Tech, BSc, CS, MS
Chennai
Freshers
Salary not disclosed
B.Com, BA, BBA/BBM, BCA, BSc
Mumbai, Pune, Chennai
3+ Years
Salary not disclosed
BCA, BE/B.Tech, BSc
Chennai
Freshers
Salary not disclosed
B.Com, BA, BBA/BBM, BCA, BSc 
