Digital Marketing Executive Jobs Opening in Pack N Go Holidays Private Ltd. at Dwarka, Gurgaon, Delhi
Digital Marketing Executive
Job Description
Job Summary:
We are seeking a creative, data-driven, and highly motivated Digital Marketing Executive to join our growing marketing team. In this role, you will be responsible for developing, executing, and optimizing digital marketing strategies to increase online visibility, drive website traffic, generate leads, and support overall brand growth.
You will work across various digital channels such as social media, SEO, Google Ads, email marketing, and content marketing to reach and engage the right audiences. The ideal candidate should have a good understanding of digital tools and trends, strong analytical abilities, and a passion for online marketing.
Key Responsibilities:
1. Social Media Management
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Manage and grow company presence on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
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Create engaging content, write copy, design or coordinate visuals, and schedule posts.
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Respond to comments and messages in a timely and professional manner.
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Analyze engagement metrics and optimize strategies for better results.
2. Search Engine Optimization (SEO)
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Conduct keyword research and implement on-page and off-page SEO strategies.
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Optimize website content, meta tags, images, and internal linking.
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Collaborate with content creators to develop SEO-friendly blog posts and landing pages.
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Use tools like Google Analytics, Google Search Console, and SEMrush to monitor and improve search rankings.
3. Paid Advertising / PPC Campaigns
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Plan and manage online advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads).
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Monitor daily budget, click-through rate (CTR), conversions, and return on ad spend (ROAS).
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A/B test ad creatives, headlines, and audiences to maximize performance.
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Generate weekly and monthly reports to track effectiveness of campaigns.
4. Email Marketing
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Design and execute email marketing campaigns using platforms like Mailchimp, Zoho Campaigns, or Sendinblue.
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Create subscriber lists, segment audiences, and craft personalized messages.
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Monitor open rates, click rates, and conversions to refine strategies.
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Ensure email templates are mobile-friendly and comply with spam regulations (GDPR, CAN-SPAM).
5. Content Coordination
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Assist in planning and developing digital content for blogs, newsletters, social media, and website pages.
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Coordinate with graphic designers, videographers, and writers to produce high-quality content.
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Ensure brand tone and message consistency across all channels.
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Keep up with trends and competitors to generate fresh and engaging ideas.
6. Website and Landing Page Optimization
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Assist in maintaining and updating the company website through CMS platforms like WordPress or Shopify.
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Collaborate with developers or designers to ensure user-friendly interface and experience (UX/UI).
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Track website performance and behavior using tools like Google Analytics and Hotjar.
7. Analytics and Reporting
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Track and analyze key digital metrics: website traffic, bounce rate, campaign performance, lead conversion, ROI.
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Generate performance reports and share insights with the marketing team and leadership.
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Make data-driven recommendations to improve marketing effectiveness.
More information about this Digital Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Digital Marketing Executive job
- What are the job requirements to apply for this Digital Marketing Executive job position?
- Ans: A candidate must have a minimum of fresher as an Digital Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: Diploma, Other Course
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Digital Marketing Executive is a work from home job?
- Ans: Yes,its a Work from Home Job.
- How many job vacancies are opening for the Digital Marketing Executive position?
- Ans: There are immediate 1 job openings for Digital Marketing Executive in our Organisation.
Job Particulars
About Company
Pack N Go Holidays offers a wide range of domestic and international tour packages tailored to suit various preferences. They emphasize excellent customer support, value for money, and quality service, ensuring a seamless travel experience. Specializing in group travel planning, theme holidays, and tour management, Pack N Go Holidays stands out with 24x7 on-tour support and experienced travel professionals. They provide customizable holiday packages, allowing travelers to explore diverse destinations with convenience and affordability.
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