Digital Marketing Executive Jobs Opening in Rainbowassets pvt .ltd at Rasulgarh, Bhubaneswar
Digital Marketing Executive
Job Description
Key Responsibilities
1. Planning and Strategy Development
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Develop and implement digital marketing campaigns to promote products, services, or brand.
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Collaborate with internal teams to align digital strategies with broader marketing goals.
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Identify target audiences and plan digital campaigns that engage, inform, and convert.
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Stay up-to-date with the latest digital trends and industry best practices.
2. Website and SEO Management
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Manage website content and ensure it is SEO-friendly, updated, and engaging.
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Optimize website pages for search engines (on-page and off-page SEO).
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Use tools like Google Analytics, Google Search Console, and SEMrush to analyze performance.
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Recommend changes to website architecture, content, linking, and other factors to improve SEO positions.
3. Social Media Marketing
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Manage company profiles on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
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Plan and schedule engaging posts, stories, reels, and other content formats.
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Monitor social media trends, respond to comments/messages, and engage with followers.
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Run paid advertising campaigns on social platforms to boost visibility and reach.
4. Content Marketing
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Create and manage content for blogs, landing pages, email campaigns, and digital ads.
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Work with writers, designers, and video editors to produce high-quality content.
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Ensure brand consistency across all digital channels and campaigns.
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Repurpose existing content into various formats (e.g., blogs into videos, infographics, etc.).
5. Email and CRM Marketing
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Build and manage email campaigns using tools like Mailchimp, HubSpot, or ActiveCampaign.
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Segment email lists based on user behavior, preferences, or engagement history.
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Design newsletters, automated workflows, and drip campaigns to nurture leads.
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Monitor open rates, click-through rates, and conversions to improve email effectiveness.
6. Performance Marketing and PPC
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Create, manage, and optimize paid advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, etc.
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Research and select appropriate keywords, write ad copy, and design ad creatives.
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Monitor daily budgets, bids, and campaign performance.
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A/B test ad copies and landing pages to improve conversion rates and ROI.
7. Analytics and Reporting
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Track key performance indicators (KPIs) such as traffic, conversions, bounce rate, and ROI.
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Generate regular reports on campaign performance and suggest improvements.
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Use tools like Google Analytics, Meta Ads Manager, and Excel/Google Sheets for reporting.
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Make data-driven decisions to refine digital strategies and optimize budget allocation.
8. Collaboration and Coordination
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Coordinate with design, content, and development teams to ensure campaign effectiveness.
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Liaise with vendors, influencers, or digital agencies for campaign partnerships.
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Provide digital support to offline marketing activities such as events or trade shows.
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Support internal teams with digital assets and branding materials as needed.
More information about this Digital Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Digital Marketing Executive job
- What are the job requirements to apply for this Digital Marketing Executive job position?
- Ans: A candidate must have a minimum of fresher as an Digital Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com, BA, BBA/BBM, B.Design
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Digital Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Digital Marketing Executive position?
- Ans: There are immediate 1 job openings for Digital Marketing Executive in our Organisation.
Job Particulars
About Company
Bhubaneswar 
Freshers 
Salary not disclosed 
B.Com, BA, BBA/BBM, BE/B.Tech, BSc
Bhubaneswar
Freshers
Salary not disclosed
BSc(Computational Science) 
