Digital Marketing Executive Jobs Opening in THE CASTLE HOMES at Dasarahalli, Bangalore
Job Description
Job Summary
We are looking for a creative, results-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that promote our brand, products, and services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, acquiring leads, and supporting the sales team in achieving their revenue targets.
This role requires a combination of marketing knowledge, digital expertise, and collaboration skills, as you'll be working closely with internal departments to align marketing efforts with business objectives.
Key Responsibilities
1. Digital Campaign Creation & Management
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Develop, plan, and execute integrated digital marketing campaigns across various platforms including search engines, social media, email, and display advertising.
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Write compelling ad copy, headlines, and content to ensure consistency with brand voice and messaging.
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Design campaign calendars aligned with promotional and sales strategies.
2. Website Optimization
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Manage and update company websites regularly with new content, product/service pages, blog posts, and promotional materials.
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Optimize website structure, layout, and performance for better search engine visibility (SEO) and improved user experience.
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Collaborate with developers and designers to implement website improvements that enhance traffic, conversion rates, and engagement.
3. Social Media Marketing
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Plan and execute social media marketing strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
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Create engaging content (text, image, video) tailored to each platform.
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Schedule posts, monitor engagement, respond to comments/messages, and grow follower base organically and through paid ads.
4. Collaboration with Sales Team
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Work closely with the sales department to align marketing strategies with sales goals.
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Coordinate the launch of campaigns, offers, or promotions to generate high-quality leads.
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Support lead nurturing activities through email campaigns, remarketing, and CRM integrations.
5. Data Tracking and Performance Analysis
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Track and report key performance indicators (KPIs) for all digital campaigns including CTR, CPC, conversions, bounce rates, and ROI.
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Use tools such as Google Analytics, Google Search Console, Meta Ads Manager, and other marketing dashboards.
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Generate regular performance reports and use insights to refine future campaigns for improved effectiveness.
Required Skills & Qualifications
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Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
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1-3 years of experience in a digital marketing role or agency setting.
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Strong understanding of digital marketing channels: SEO, SEM, PPC, email marketing, social media, and content marketing.
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Proficiency in tools such as Google Ads, Google Analytics, Facebook Business Manager, Canva, Mailchimp, WordPress (or similar CMS).
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Basic knowledge of HTML, CSS, or web design is a plus.
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Excellent written and verbal communication skills.
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Strong organizational skills and attention to detail.
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Ability to work independently and collaboratively in a fast-paced environment.
More information about this Digital Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Digital Marketing Executive job
- What are the job requirements to apply for this Digital Marketing Executive job position?
- Ans: A candidate must have a minimum of 1 to 3 year experience as an Digital Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Digital Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Digital Marketing Executive position?
- Ans: There are immediate 1 job openings for Digital Marketing Executive in our Organisation.
