Digital Marketing Executive Jobs Opening in Total Veb Solutions at Salt Lake, Kolkata
Job Description
Job Overview
We are seeking a motivated and skilled Digital Marketing Executive to join our team. The Digital Marketing Executive will be responsible for planning, executing, and optimizing our online marketing strategies across various digital platforms. This includes managing paid and organic campaigns, driving traffic to the website, increasing engagement, generating qualified leads, and enhancing overall brand presence online.
The ideal candidate should be creative, analytical, and well-versed in the latest trends and best practices in digital marketing. They must possess a strong understanding of all aspects of digital marketing, including SEO, social media, content marketing, Google Ads, email campaigns, and analytics.
Key Responsibilities
1. Digital Campaign Management
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Plan and execute integrated digital marketing campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and YouTube.
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Set up, manage, and optimize pay-per-click (PPC) campaigns using Google Ads, Facebook Ads Manager, and other relevant platforms.
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Manage campaign budgets and ensure maximum ROI through performance monitoring and A/B testing.
2. SEO & Website Optimization
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Perform on-page and off-page SEO activities to improve website ranking on search engines.
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Conduct keyword research, competitor analysis, and backlink audits.
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Coordinate with content and development teams to improve technical SEO and content relevance.
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Monitor and report on organic traffic trends, rankings, and performance using tools like Google Search Console and SEMrush.
3. Content Marketing & Strategy
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Coordinate and contribute to content creation for blogs, website pages, newsletters, case studies, and other digital platforms.
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Plan and schedule posts across multiple social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.).
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Ensure content is optimized for SEO and aligned with brand tone and campaign goals.
4. Social Media Management
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Manage daily social media activity including post creation, community engagement, and brand messaging.
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Increase followers, drive engagement, and maintain consistent branding across platforms.
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Monitor trends and competitor activity to adjust strategy as needed.
5. Email & Automation Campaigns
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Design, test, and send bulk email campaigns to targeted customer segments using tools like Mailchimp, HubSpot, or Sendinblue.
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Monitor open rates, CTRs, bounce rates, and conversions, and adjust content and targeting accordingly.
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Segment audiences and create automated email workflows for lead nurturing.
6. Web Analytics & Reporting
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Track, analyze, and report on digital campaign performance using tools like Google Analytics, Facebook Insights, and campaign dashboards.
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Provide actionable insights to improve performance and meet KPIs.
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Prepare monthly performance reports and dashboards for management.
7. Lead Generation
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Develop and implement lead generation strategies using landing pages, lead magnets, form integrations, and performance campaigns.
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Track lead quality and conversion rate and suggest improvements to targeting or messaging.
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Collaborate with the sales team to ensure smooth handoff of digital leads and measure outcomes.
More information about this Digital Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Digital Marketing Executive job
- What are the job requirements to apply for this Digital Marketing Executive job position?
- Ans: A candidate must have a minimum of fresher as an Digital Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com, BA, BBA/BBM, BCA, BSc, 12th Pass (HSE)
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Digital Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Digital Marketing Executive position?
- Ans: There are immediate 1 job openings for Digital Marketing Executive in our Organisation.
Job Particulars
About Company
Jamshedpur, Kolkata, Howrah 
Freshers 
Salary not disclosed 
B.Com, BA, BBA/BBM, BCA, BSc
Kolkata
Freshers
Salary not disclosed
BA, BBA/BBM, BSc
Kolkata
Freshers
Salary not disclosed
BA, BBA/BBM, BSc
Bangalore, Pune, Kolkata
Freshers
Salary not disclosed
Certificate Course (ITI), Diploma, B.Com, BA, BCA, BE/B.Tech, 10th Pass (SSC), 12th Pass (HSE), Upto 9th Std, Vocational Training, D Pharma
Kolkata
Freshers
Salary not disclosed
BA, BBA/BBM, BCA, BSc
Delhi, Ahmedabad, Kolkata
Freshers
Salary not disclosed
10th Pass (SSC)
Delhi, Ahmedabad, Kolkata
Freshers
Salary not disclosed
10th Pass (SSC) 
