Digital Marketing Manager Job in HERBCIENCE at Yeshwantpur, Bangalore

Key Responsibilities:

• Develop and manage the implementation digital marketing plans and communication calendar including emails, targeted media and search copy to support and align with Ecommerce.
•  Create, manage and implement integrated digital marketing campaigns to achieve digital commerce/brand objectives. Manage the execution and marketing of digital communications and social media activations
• Plans and execute (with team) and oversee all web, SEO/SEM, email, social media, and display advertising campaigns
• Utilize intent data to run successful campaigns
• Maintain an active lead/MQL pipeline and achieve monthly/quarterly growth targets via multiple channels
• Manage and track budget and ROI
• Analyze data and take informed decisions, change strategy as needed
• Design, build, and maintain presence on various social media and ORM Platforms
• Contributes to marketing effectiveness by identifying short- and long-term goals
• Measures and Analyses performance of all digital marketing campaigns and creates the detailed reports (ROI and KPIs)
•  Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing
• Should be Expert in Lead Generation thru Online Mediums and Performance Marketing
• Track conversion rates, ROI and optimize them on regular basis
• Collaborates with internal teams to create landing pages and optimize user experience
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results
• Develop a digital marketing team by providing growth opportunities
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• Experience & Knowledge:
• Excellent hands on experience(3+Yrs) with paid advertising channels like Google Display ads, Search Ads, linkedin, organic marketing etc
• Exposure to intent data platforms and an exhaustive martech stack
• Excellent understanding of digital marketing concepts and best practices
• Perfect knowledge of analytics tools (e.g. AppsFlyer, Mixpanel, Google Analytics)
• Skills and experience in creative content writing
• Video/image editing would be added advantage
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skill