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Digital Marketing Manager Jobs in Bangalore - HERBCIENCE

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Digital Marketing Manager

HERBCIENCE
experience-icon 0 Years
salary-icon Not disclosed
Expired

Posted: 28 Apr 21

Job Description

Key Responsibilities:

  • Develop and manage the implementation digital marketing plans and communication calendar including emails, targeted media and search copy to support and align with Ecommerce.
  •  Create, manage and implement integrated digital marketing campaigns to achieve digital commerce/brand objectives. Manage the execution and marketing of digital communications and social media activations
  • Plans and execute (with team) and oversee all web, SEO/SEM, email, social media, and display advertising campaigns
  • Utilize intent data to run successful campaigns
  • Maintain an active lead/MQL pipeline and achieve monthly/quarterly growth targets via multiple channels
  • Manage and track budget and ROI
  • Analyze data and take informed decisions, change strategy as needed
  • Design, build, and maintain presence on various social media and ORM Platforms
  • Contributes to marketing effectiveness by identifying short- and long-term goals
  • Measures and Analyses performance of all digital marketing campaigns and creates the detailed reports (ROI and KPIs)
  •  Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing
  • Should be Expert in Lead Generation thru Online Mediums and Performance Marketing
  • Track conversion rates, ROI and optimize them on regular basis
  • Collaborates with internal teams to create landing pages and optimize user experience
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results
  • Develop a digital marketing team by providing growth opportunities

  • Experience & Knowledge:
  • Excellent hands on experience(3+Yrs) with paid advertising channels like Google Display ads, Search Ads, linkedin, organic marketing etc
  • Exposure to intent data platforms and an exhaustive martech stack
  • Excellent understanding of digital marketing concepts and best practices
  • Perfect knowledge of analytics tools (e.g. AppsFlyer, Mixpanel, Google Analytics)
  • Skills and experience in creative content writing
  • Video/image editing would be added advantage
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skill

Job Particulars

Who can apply Freshers
Hiring Process Face to Face Interview, Telephonic Interview
Employment TypeFull Time
Job Id1195226
Locality Address Yeshwantpur
Country India

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