Digital Marketing Manager Jobs in Bangalore - HERBCIENCE
Job Description
Key Responsibilities:
- Develop and manage the implementation digital marketing plans and communication calendar including emails, targeted media and search copy to support and align with Ecommerce.
- Create, manage and implement integrated digital marketing campaigns to achieve digital commerce/brand objectives. Manage the execution and marketing of digital communications and social media activations
- Plans and execute (with team) and oversee all web, SEO/SEM, email, social media, and display advertising campaigns
- Utilize intent data to run successful campaigns
- Maintain an active lead/MQL pipeline and achieve monthly/quarterly growth targets via multiple channels
- Manage and track budget and ROI
- Analyze data and take informed decisions, change strategy as needed
- Design, build, and maintain presence on various social media and ORM Platforms
- Contributes to marketing effectiveness by identifying short- and long-term goals
- Measures and Analyses performance of all digital marketing campaigns and creates the detailed reports (ROI and KPIs)
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing
- Should be Expert in Lead Generation thru Online Mediums and Performance Marketing
- Track conversion rates, ROI and optimize them on regular basis
- Collaborates with internal teams to create landing pages and optimize user experience
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results
- Develop a digital marketing team by providing growth opportunities
- Experience & Knowledge:
- Excellent hands on experience(3+Yrs) with paid advertising channels like Google Display ads, Search Ads, linkedin, organic marketing etc
- Exposure to intent data platforms and an exhaustive martech stack
- Excellent understanding of digital marketing concepts and best practices
- Perfect knowledge of analytics tools (e.g. AppsFlyer, Mixpanel, Google Analytics)
- Skills and experience in creative content writing
- Video/image editing would be added advantage
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skill
Job Particulars
Who can apply Freshers
Hiring Process Face to Face Interview, Telephonic Interview
Employment TypeFull Time
Job Id1195226
Job Category Sales and Marketing
Locality Address Yeshwantpur
State Karnataka
Country India
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