Digital Marketing Manager Jobs in Kolkata - ZinfyTech Web Solutions

Digital Marketing Manager

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM/PPC, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spending and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebMaster.WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Experience:

• 3 to 5 years of relevant experience in the IT and Web Solutions industry with Google Adwords Certification;
• Capability to create different digital marketing strategies, views;
• Hands-on capabilities to handling ongoing live projects of  SEO(On-Page, Off-Page, Technical), SMO,  GLL/GMB,  PPC, Digital Marketing, Social Media Marketing;

Package:

•  2.4 LPA to 3.6 LPA

Work Mode:

• Work From Office only (Remote Employees are please excused)

Company Location:

• Kolkata

• Bachelor or Master degree Computer Science, Applications  Or  Business, Marketing or related field along with Digital Marketing Certification., 
• Google Adwords certified

• Submitted resume should be updated with relevant work experience for Application.
• Immediate joiners or a Notice period of 15 days would be preferable.
• Last work experience should be from the IT and Web Solutions Industry with the relevant profile