Digital Marketing Manager Jobs in Mumbai - IT Company

Post: Digital Marketing Specialist

Experience: 2 - 6 years 

Salary: 2.40 to 8 lac per annum

Location: Candidates pref from Mumbai / Pune (remote work currently)

Office Location: Pune, Maharashtra

Skills Required:

• Bachelor’s or Master’s degree.
• Should have more experience in Email marketing (Priority) and SMM, Digital marketing.
• Very good communication skills, Ability to speak fluent English well.
• Working experience in digital marketing within the SaaS industry.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
• SEO and SEM experience such as link building and on page optimization..
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Responsibilities:

• Develops digital marketing strategy by studying economic indicators, tracking.
• Changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.