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Digital Marketing Manager Jobs Opening in Certera Solutions at DLF Phase 1, Gurgaon

Digital Marketing Manager

Certera Solutions
experience-icon 3+ Years
salary-icon Not disclosed

Posted: 01 Dec 23

Job Description

About the Job


Working Days: - 5.5 Days i.e. Mon to Fri + Odd Sat (Work from Office)

Working Hours: - 09:00 AM to 06:00 PM

Experience: - 7 years and above

Salary (Annual CTC): - No such bar for the Right Candidate

Job Location: - Gurgaon, Haryana

Contact us between (9 am - 6 pm, Mon-Fri)


Position Summary:


We are looking to induct an creative, skilled and highly motivated Digital Marketing Manager to our team who enjoy collaboration, love digital marketing, who want to learn and share, and want their work to make an impact.

We need collaborators, who will develop creative ways to translate concepts and ideas into practical and tactical solutions, foster innovation and maximize ROI. This is a vital role in developing and executing effective digital strategies to drive brand awareness, generate leads, and increase user acquisition, and maximize customer engagement increasing the overall sales.



· Understanding the Company’s goals/objectives and its entire digital marketing needs to Manage and optimize the company's digital presence across various channels, including the website, social media platforms, email, search engine including use of the concepts of SEM, SMM, SEO, SMO, Email Marketing, Content Marketing, Affiliate Marketing, Remarketing, Mobile Marketing, Influencer Marketing, Advertising & more with the help of tools like Google Analytics, Google Ad-Words, SA360, Google Ad-sense, Google Search Console, Google Tag Manager, SEMrush, AHref, Screaming Frog, Photoshop, AI Tools, etc.

· Conduct market research to identify & analyzing the target audience, market trends, consumer preferences, and competitors' activities and use these insights to form marketing & campaign strategies and product development to identify growth opportunities and ensuring brand consistency.

· Creating Digital Marketing Strategies to optimize online traffic to the company’s website including responsive design, engaging content and usability and evaluating success ratio of competitors for creating plans to overtake them.

· Monitor and analyze digital marketing performance metrics, such as CPC/PPC, CRO, CTR, ROI, CPT, CPM, website traffic and provide regular reports to management.

· Implement and manage online and offline advertising, including different types of ads such as :- PPC search ads, display ads, Social Media ads, Audio ads, Video ads, Email ads, Mobile ads, Native ads, Remarketing ads to drive targeted traffic and increase conversions.

· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

· Tracking the conversion related percentages and numbers to make needed improvements.

·  Developing and managing the marketing department's budget.

·  Conceptualize and execute on multichannel campaigns and partner with internal teams to design, test, and evolve lead-nurturing tactics.

·  Brainstorming and developing effective SMM strategies to create a brand awareness in different social media channels.

·  Utilize SEO techniques & Strategies to Increasing organic traffic and user engagement by improving the visibility of website and content, including keyword research, on-page optimization, and link building strategies.

·  Manage customer data and ensure compliance with data protection regulations (e.g., GDPR) in all digital marketing activities.

·  Work across all of the business, including Coordinating with designer, developers, product management and sales, also creating & managing engaging and persuasive written or graphic content in for e-newsletters, web page and blog/article content, or social media posts, email, product descriptions and product offers.

·  Stay up to date with the latest marketing & IT training industry trends, digital marketing tools, and best practices, and propose innovative ideas to enhance the company's digital presence and customer engagement providing constructive feedback.

·  Proactively generate and qualify leads through targeted outreach, networking, and innovative marketing strategies to drive business growth.

Desired Candidate Profile:


·  Master’s degree in marketing, business, or related field. Experience in Digital Agency, Mass Media & Communication will also be preferred.

·  A minimum of 7 years of proven experience as a Digital Marketer or similar role and experience in Training Services will be preferred.

·  Excellent written and verbal communication skills, with the ability to convey ideas clearly and present reports to stakeholders.

·  Strong analytical skills with the ability to interpret data, generate insights, and make data- driven decisions.

·   Proficiency in creating engaging content for various digital platforms, including strong copywriting and editing skills.

·  Solid understanding of customer behavior, target audience and content needs, market trends, and competitors.

·  Having time management, organizational, Sound listening & Quick learning skills.

·  Proactive & a Strategic thinker who is able to lead and can self-starter.

·  Candidate should have done paid campaigns with set budgets in digital platforms, creating a campaign till implementation.

·  Having experience in WORDPRESS, BOOSTRAP & Front End Language Knowledge like PHP, CSS, HTML, JS, etc. would be a plus.

·  Proficiency in marketing automation tools and CRM systems.

· Extensive knowledge of marketing strategies, channels, and branding.




· Internal Employee Career Building with Employee Discount vouchers.

· Great Exposure to various colleagues internal and external in co-working environment.

·  Awards/trophies and Rewards, Recognitions on Monthly, Quarterly and Annual basis.

·  Employee Referral & Earn Program.


More information about this Digital Marketing Manager Job

Please go through the below FAQs to get all answers related to the given Digital Marketing Manager job

  1. What are the job requirements to apply for this Digital Marketing Manager job position?
    • Ans: A candidate must have a minimum of 3+ year experience as an Digital Marketing Manager

  2. What is the qualification for this job?
    • Ans: The candidate can be a Graduate from any of the following: B.Com, MA, BCA, BE/B.Tech, MCA, ME/M.Tech

  3. What is the hiring Process of this job?
    • Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.

  4. This Digital Marketing Manager is a work from home job?
    • Ans: No ,its not a Work from Home Job.

  5. How many job vacancies are opening for the Digital Marketing Manager position?
    • Ans: There are immediate 1 job openings for Digital Marketing Manager in our Organisation.

Job Particulars

Who can apply Experienced (3+ Years)
Hiring Process Face to Face Interview, Telephonic Interview
Employment TypeFull Time
Job Id2114240
Locality Address DLF Phase 1
Country India

About Company

Certera is a leading provider of professional IT certification training programs designed by top industry practitioners, sought-after trainers, and international leaders, to empower individuals and organizations with the skills and knowledge needed to excel in today's competitive job market. With a passion for lifelong learning and commitment to delivering high-quality education and fostering career growth, we have established ourselves as a trusted partner for professional career development journey.


Our Mission at Certera is to bridge the gap between ambition and achievement by offering comprehensive, extensive, industry-recognized and highly sought-after IT certification training programs which are high-quality, accessible, and results-driven. We strive to empower individuals to unlock their full potential, drive innovation, enhance their skill sets, and advance their careers.


As the world is moving towards the digital era, understanding its training needs, we aim at transforming individuals into experts and businesses into industry leaders. Our enthusiastic and committed team of experts has successfully trained many students and professionals in a variety of fields, including Emerging Technologies, Cyber Security, Cloud Computing, IT Security, Agile & Scrum, Project Management, DevOps, Networking and others.


We are Transforming Careers through: -


·  Interactive Learning: Certera provides access to a hands-on, interactive approach to learning. Our training programs include a wealth of resources a blend of lectures, including study materials, mock exams, practical exercises, interactive simulations, and real-world case studies to ensure learners grasp the subject matter thoroughly and boost exam readiness.

·  Flexible Learning Options: We understand that everyone has unique learning preferences and schedules. That’s why we offer flexible learning options, including in-person classes, live- virtual online sessions, and self-paced online courses.

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