Digital Marketing - Other Jobs Opening in For a Client of TeamLease Digital at Mumbai
Digital Marketing Associate
organization.
Job Description
Key Responsibilities:
1. Campaign Management:
o Set up, monitor, and optimize digital ad campaigns across various platforms/products (display, video, social media, etc.).
o Ensure proper targeting, scheduling, and creative deployment for optimal campaign delivery.
o Manage creative assets and ad trafficking, ensuring the correct formats and specifications are used.
o Work closely with the client and provide analytical/campaign reports, track KPIs, and optimize campaigns based on performance metrics.
o Troubleshoot and resolve campaign issues related to delivery, tracking, and ad quality.
2. Technical Setup & Troubleshooting:
o Perform ad trafficking tasks, ensuring that all campaigns are set up properly and execute without errors.
o Troubleshoot technical issues, such as discrepancies in reporting, creative issues, or campaign performance problems.
o Coordinate with vendors or partners to resolve any issues impacting campaign delivery.
3. Client Servicing:
o Collaborate with account managers/clients, and internal teams to align campaign objectives with ad execution.
o Communicate with Internal & External teams to ensure a smooth campaign delivery takes place.
o Excellent written and verbal communication skills for internal and client-facing interactions
o Good at articulating the problems/challenges in simple words
o Proactive in identifying issues/challenges and use the technical knowledge to suggest solutions
4. Reporting & Analysis:
o Create campaign performance reports and actionable insights to clients and stakeholders.
o Help with the analysis of campaign data to identify trends, opportunities, and areas for improvement.
5. Platform Expertise:
o Stay up to date with the latest trends and updates in digital advertising platforms (Google Ad Manager, Magnite, etc)
o Maintain expert knowledge of ad-serving technologies, tracking methods, and optimization tools
6. Quality Assurance: Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live.
Qualifications & Skills:
• Education: Bachelor’s degree or Preferred in Marketing, Advertising or related field.
• Experience: 1 years of experience in Digital marketing.
• Technical Skills: Familiarity with ad-serving platforms (DoubleClick, Sizmek, Google Ad Manager, etc.) and analytics tools (Google Analytics, Magnite, Tableau, etc).
• Attention to Detail: Strong ability to manage and optimize campaigns with a focus on precision and accuracy.
• Analytical Mindset: Strong data analysis skills and comfort with numbers to make informed decisions.
• Communication Skills: Excellent written and verbal communication skills for internal and client-facing interactions.
• Problem-Solving: Ability to troubleshoot and resolve issues in a timely and efficient manner.