Digital Marketing Specialist Jobs in Mumbai - 91Brew.com

-As a Digital Marketing Specialist, you will work to help scale social advertising efforts geared towards Maximum lead generation & ROI.

-This role is for someone who is able to find efficient growth via Facebook, Email Marketing and Instagram, and who will explore opportunities in other channels such as Google, Twitter as well as emerging platforms. 

-You thrive in building, maintaining and optimizing digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance and results-oriented problem solving. 

Primary Responsibilities

-         Build and launch Facebook / Instagram Ads

-         Planning digital marketing campaigns

-         Design, build and maintain our social media presence

-         Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

-         Identify trends and insights, and optimize spend and performance based on the insights

-         Brainstorm new and creative growth strategies

-         Plan, execute, and measure experiments and conversion tests

-         Collaborate with internal teams to create landing pages and optimize user experience

-         Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

-         Instrument conversion points and optimize user funnels

Help create weekly and monthly reports

Recommend new strategies based on data and testing

Do Google Analytics analysis

-         Help set up processes

Qualifications

• Extremely fluent in written English 
• 3+ years of hands-on ecommerce marketing experience, including Facebook & Instagram
• A self-starter mentality, a strong sense of ownership, and an appetite for learning
• Moderate to advanced Excel experience (pivot tables, graphs etc.)
• Demonstrable success in improving account performance in direct response Facebook and/or Pinterest advertising, and a desire to champion both. Similar online ad experience will be considered as well.
• Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization
• An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required but is considered a plus)
• A passion for marketing, social advertising and a positive attitude in all regards
• A desire to remain up-to-date with trends, new features and functionalities in social advertising
• Familiarity with Facebook Ads Manager/Power Editor or equivalent, including bulk upload is a plus.
• A team-oriented mindset and the ability to work with a wide range of individuals