Digital Marketing Specialist Jobs Opening in Ashok IT at Ameerpet, Hyderabad
Job Description
- As a Digital Marketing Specialist, your key duties will include:
- Developing, implementing, and managing digital marketing campaigns to promote the company's services and products.
- Managing the company’s online presence across platforms including social media, SEO/SEM, and website performance.
- Creating engaging content for blogs, social media, and email marketing campaigns.
- Analyzing digital campaign performance and reporting insights to improve results.
- Performing keyword research and optimizing content for search engines (SEO).
- Collaborating with internal teams for branding, advertising, and marketing alignment.
- Staying up to date with the latest digital marketing trends and technologies.
Interested Candidate please contact us through only whatsapp.
Key Responsibilities
1. Digital Marketing Campaign Management
-
Plan, implement, and monitor digital marketing campaigns across all digital networks including Google Ads, Facebook, Instagram, LinkedIn, Twitter, and other relevant platforms.
-
Collaborate with internal teams to develop creative concepts and content that align with marketing objectives.
-
Optimize campaigns for better performance using A/B testing, keyword analysis, audience segmentation, and ad placement strategies.
2. Search Engine Optimization (SEO)
-
Perform on-page and off-page SEO activities to improve website ranking on major search engines like Google and Bing.
-
Conduct keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.
-
Collaborate with content creators to develop SEO-optimized blogs, landing pages, and web content.
-
Build backlinks and implement strategies for domain authority improvement.
3. Search Engine Marketing (SEM) & Paid Advertising
-
Manage pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads.
-
Track campaign budgets, adjust bids, and analyze the performance to reduce cost-per-click (CPC) and increase conversions.
-
Create engaging ad copies, visuals, and landing pages that convert users into leads or sales.
-
Monitor remarketing and display campaigns for maximum reach and brand recall.
4. Social Media Marketing
-
Develop and implement social media strategies to enhance brand presence, engagement, and traffic.
-
Manage content calendars and publish posts regularly on platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
-
Track social media KPIs including reach, engagement, followers, impressions, and CTR.
-
Run and optimize paid social media campaigns targeting specific customer segments.
5. Email Marketing and Automation
-
Create and manage email marketing campaigns using tools like Mailchimp, HubSpot, or ActiveCampaign.
-
Segment contact lists and personalize content to improve open rates and CTR.
-
Set up drip campaigns and automation workflows to nurture leads and convert them into customers.
-
Monitor and improve email deliverability, engagement, and unsubscribe rates.
6. Analytics and Reporting
-
Track, measure, and report the performance of all digital marketing campaigns.
-
Use tools like Google Analytics, Google Tag Manager, and Data Studio to analyze user behavior, traffic sources, and conversions.
-
Prepare weekly/monthly reports with key insights, trends, and action plans.
-
Make data-driven decisions to optimize performance across all channels.
7. Website and Conversion Optimization
-
Collaborate with the web development team to improve site usability, loading speed, and mobile responsiveness.
-
Optimize landing pages for better conversion rates using tools like Hotjar, Crazy Egg, or Optimizely.
-
Monitor website traffic, bounce rates, session durations, and other relevant metrics.
8. Market Research and Competitor Analysis
-
Stay updated on digital marketing trends, new tools, and competitor strategies.
-
Identify growth opportunities by analyzing industry benchmarks and customer behavior patterns.
-
Test new channels and methods to expand reach and improve campaign effectiveness.
More information about this Digital Marketing Specialist Job
Please go through the below FAQs to get all answers related to the given Digital Marketing Specialist job
- What are the job requirements to apply for this Digital Marketing Specialist job position?
- Ans: A candidate must have a minimum of 0 to 3+ year experience as an Digital Marketing Specialist
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com, BA, BBA/BBM, BCA, BSc
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Digital Marketing Specialist is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Digital Marketing Specialist position?
- Ans: There are immediate 1 job openings for Digital Marketing Specialist in our Organisation.
