Digital Marketing Specialist SEO Jobs Opening in Aflish Group of companies at Laxmi Nagar, Delhi
Job Description
Job Overview
We are looking for a highly skilled and passionate Digital Marketing Specialist SEO who has advanced technical expertise in Search Engine Optimization, Web Design, Digital Marketing Strategies, and Video Editing.
In this role, you will be responsible for planning, implementing, and managing our overall digital marketing strategies to enhance our online presence, increase organic traffic, improve search engine rankings, and generate high-quality leads.
The ideal candidate is a creative thinker, technically proficient, and results-driven professional who can leverage their diverse skill set to maximize business growth and ensure brand visibility.
Key Responsibilities
1. Search Engine Optimization (SEO)
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Plan, implement, and manage effective on-page and off-page SEO strategies.
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Conduct keyword research and optimize website content for maximum search visibility.
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Improve website ranking on Google, Bing, and other search engines.
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Optimize web pages for SEO-friendly URLs, meta tags, schema markup, and structured data.
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Regularly perform SEO audits to identify and resolve technical issues.
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Monitor and improve Core Web Vitals and page speed performance.
2. Web Design & Optimization
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Collaborate with the design and development teams to create user-friendly, responsive, and SEO-optimized websites.
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Work on UI/UX enhancements to improve website engagement and conversion rates.
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Implement A/B testing to analyze and improve landing page performance.
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Manage website structure, navigation, and mobile responsiveness.
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Integrate analytics and tracking tools to measure website performance.
3. Digital Marketing Strategy
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Develop and execute end-to-end digital marketing campaigns across multiple channels.
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Plan and manage social media campaigns on platforms like Facebook, Instagram, LinkedIn, and YouTube.
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Create and optimize Google Ads, Facebook Ads, and other paid campaigns.
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Build strategies to improve organic reach, audience engagement, and lead generation.
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Monitor, analyze, and report campaign performance using tools like Google Analytics, Search Console, and SEMrush.
4. Content Marketing & Video Editing
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Coordinate with the content team to develop SEO-friendly blogs, landing pages, and website content.
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Create, edit, and optimize video content for promotional campaigns and social media.
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Ensure brand consistency across digital platforms through visual and textual content.
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Research trends and competitor strategies to develop engaging multimedia content.
5. Data Analysis & Reporting
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Track KPIs and prepare detailed reports on website performance, traffic, and conversions.
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Analyze campaign ROI and suggest improvements for better results.
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Leverage tools like Google Data Studio, Google Tag Manager, and Hotjar to gain actionable insights.
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Stay up to date with the latest digital marketing trends, algorithms, and industry best practices.
6. Collaboration & Coordination
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Work closely with designers, developers, and content writers to execute digital strategies.
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Collaborate with the sales team to generate high-quality leads.
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Communicate progress, challenges, and results to management.
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Suggest innovative solutions to improve digital presence and marketing performance.
Required Skills & Competencies
1. Technical Skills
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Advanced SEO knowledge – on-page, off-page, technical SEO, and schema optimization.
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Proficiency in web designing tools like HTML, CSS, WordPress, or Webflow.
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Experience with SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, and Google Analytics.
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Expertise in video editing tools such as Adobe Premiere Pro, After Effects, or similar.
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Knowledge of digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.).
2. Marketing Skills
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Strong understanding of content marketing, lead generation, and brand positioning.
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Expertise in social media marketing strategies and campaign optimization.
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Good understanding of email marketing platforms and automation tools.
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Ability to conduct market research and competitor analysis.
3. Soft Skills
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Excellent communication and presentation skills.
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Creative mindset with attention to detail.
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Analytical and data-driven approach to decision-making.
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Problem-solving ability and adaptability to changing trends.
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Passion for continuous learning and staying updated with latest digital trends.
More information about this Digital Marketing Specialist SEO Job
Please go through the below FAQs to get all answers related to the given Digital Marketing Specialist SEO job
- What are the job requirements to apply for this Digital Marketing Specialist SEO job position?
- Ans: A candidate must have a minimum of 2 to 2.5 year experience as an Digital Marketing Specialist SEO
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com, BA, BBA/BBM, BCA, BE/B.Tech, BSc
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Digital Marketing Specialist SEO is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Digital Marketing Specialist SEO position?
- Ans: There are immediate 1 job openings for Digital Marketing Specialist SEO in our Organisation.
