Digital Marketing Strategist Jobs Opening in Leadmetrics ai at kadavanthra, kakkanad, Kalamassery, Kochi, Kottayam, Thrissur
Job Description
Job Summary:
A Digital Marketing Strategist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s brand, products, or services through digital channels. This role is critical in enhancing brand awareness within the digital space, driving website traffic, generating leads, and improving customer engagement and retention. The Digital Marketing Strategist combines creative thinking with data-driven decision-making to optimize digital marketing efforts across multiple platforms.
Key Responsibilities:
1. Strategic Planning and Campaign Development:
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Design comprehensive digital marketing strategies aligned with business goals.
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Develop integrated marketing plans covering SEO, SEM, email, social media, display advertising, and content marketing.
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Conduct market and competitor research to identify trends and opportunities.
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Set KPIs and performance benchmarks for digital campaigns.
2. Content and Channel Management:
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Collaborate with content creators and designers to produce high-quality, engaging content.
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Develop editorial calendars and ensure content consistency across all digital platforms.
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Plan and manage the distribution of content through websites, blogs, newsletters, and social media channels.
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Monitor content performance and adapt strategies as needed.
3. Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
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Conduct keyword research to guide content teams and optimize existing content.
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Oversee on-page and off-page SEO strategies to improve organic search rankings.
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Plan and execute paid advertising campaigns via Google Ads and Bing Ads.
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Analyze paid campaign performance and continuously adjust bids, keywords, and targeting.
4. Social Media Marketing:
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Develop social media strategies tailored to different platforms (e.g., Facebook, Instagram, LinkedIn, X/Twitter, TikTok).
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Schedule and publish engaging posts, monitor audience interactions, and respond to comments or inquiries.
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Implement and manage paid social campaigns to target specific demographics.
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Monitor social media trends and competitor activity to stay current.
5. Email Marketing and CRM:
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Create and execute email marketing campaigns, including newsletters, product promotions, and nurture series.
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Manage subscriber lists, segment audiences, and personalize messaging to improve open and click-through rates.
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Use CRM systems to track and optimize customer journeys.
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Perform A/B testing to improve campaign performance.
6. Analytics and Reporting:
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Use tools like Google Analytics, Google Tag Manager, SEMrush, or HubSpot to monitor campaign performance.
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Prepare weekly and monthly performance reports, highlighting successes, insights, and improvement areas.
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Use data to make strategic decisions and support ROI analysis for marketing investments.
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Monitor customer behavior and make adjustments to strategy accordingly.
Skills:
Essential Skills:
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Strong understanding of digital marketing channels and tools.
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Expertise in Google Analytics, Google Ads, Meta Ads Manager, and SEO platforms (like Ahrefs, SEMrush, or Moz).
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Familiarity with email marketing tools such as Mailchimp, Constant Contact, or HubSpot.
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Experience with content management systems (e.g., WordPress) and CRM platforms.
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Ability to develop and execute creative marketing campaigns.
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Strong analytical and problem-solving skills.
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Excellent written and verbal communication.
Soft Skills:
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Strategic thinker with a results-driven mindset.
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Strong attention to detail and organizational abilities.
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Team player who collaborates well with designers, developers, and content creators.
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Adaptable and open to learning new trends and technologies.
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Ability to multitask and manage multiple campaigns simultaneously.
More information about this Digital Marketing Strategist Job
Please go through the below FAQs to get all answers related to the given Digital Marketing Strategist job
- What are the job requirements to apply for this Digital Marketing Strategist job position?
- Ans: A candidate must have a minimum of 3 year experience as an Digital Marketing Strategist
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: Diploma, BBA/BBM, BE/B.Tech
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Digital Marketing Strategist is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Digital Marketing Strategist position?
- Ans: There are immediate 1 job openings for Digital Marketing Strategist in our Organisation.
