Email Marketing Executive Jobs Opening in Genxlead solutions pvt ltd at Maduravoyal, Chennai
Job Description
Job Purpose:
To manage and execute email marketing campaigns, optimize email performance, and build customer engagement through effective email communication strategies. This includes creating and sending newsletters, promotional emails, and other forms of communication to customers or potential customers.
➢ Understanding of the basic concepts in digital marketing.
➢ Should diligently work on mailing, configure the mail system if necessary and take responsibility
over the work.
➢ Should work on the snippet codes on HTML / PHP allotted to and should create productive
programs within the project timeline.
➢ To optimize the lead conversion rates through the process of SMTP services.
➢ Plan and schedule an Email Calendar for promoting offer through SMTP services
➢ Understand the Pros and cons of an email campaign and work for the betterment of the same
➢ Keep a track on key metrics on an ongoing basis
➢ Derive insights from results and share recommendations with immediate superior.
Key Responsibilities:
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Email Campaign Planning and Strategy:
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Design, develop, and implement email marketing strategies that align with the company’s goals, such as increasing brand awareness, driving traffic, or promoting sales.
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Plan and create email calendars for consistent, timely communication with subscribers and customers.
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Segment email lists based on user behavior, preferences, and demographics to ensure targeted messaging.
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Email Content Creation:
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Write compelling email copy, design layouts, and ensure that the messaging aligns with the company’s brand voice and marketing goals.
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Develop creative content, including subject lines, body copy, and calls to action (CTAs), that resonates with the target audience.
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Collaborate with graphic designers to create visually appealing and mobile-responsive email templates.
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Campaign Execution and Testing:
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Schedule and execute email campaigns using email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce).
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Set up A/B tests for subject lines, CTAs, email design, and content to determine what works best with the audience.
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Monitor email deliverability and ensure emails reach the inbox, not spam folders.
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Analytics and Reporting:
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Track and analyze the performance of email campaigns, including open rates, click-through rates (CTR), bounce rates, conversion rates, and unsubscribes.
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Use data insights to continuously optimize future campaigns and strategies.
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Prepare regular performance reports for management, highlighting key metrics and providing actionable recommendations for improvement.
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Audience Segmentation:
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Segment email lists based on various factors such as demographics, purchase history, engagement level, or location to personalize content and improve campaign effectiveness.
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Continuously update and clean email lists to ensure high-quality and up-to-date data.
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Customer Relationship Management:
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Develop and maintain relationships with existing customers by sending relevant emails, such as product updates, offers, or personalized recommendations.
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Monitor customer behavior, identify trends, and adjust campaigns accordingly to enhance customer engagement and retention.
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Compliance and Best Practices:
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Ensure all email campaigns comply with data protection regulations (e.g., GDPR, CAN-SPAM Act) and industry standards.
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Stay up-to-date with email marketing trends, best practices, and industry regulations to maintain effective strategies.
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Collaboration with Other Teams:
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Work closely with the marketing, sales, and design teams to align email marketing campaigns with broader marketing initiatives and product launches.
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Coordinate with customer service teams to address any issues or inquiries related to email communications.
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Lead Nurturing and Sales Support:
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Use email marketing as a tool to nurture leads, move prospects through the sales funnel, and convert them into customers.
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Develop drip email campaigns that guide leads toward making purchasing decisions or taking other desired actions.
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More information about this Email Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Email Marketing Executive job
- What are the job requirements to apply for this Email Marketing Executive job position?
- Ans: A candidate must have a minimum of fresher as an Email Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: BE/B.Tech, MCA
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Email Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Email Marketing Executive position?
- Ans: There are immediate 1 job openings for Email Marketing Executive in our Organisation.
Job Particulars
About Company
Chennai 
Freshers 
Salary not disclosed 
BE/B.Tech, MBA/PGDM(Administration, Entrepreneurship, international business, International Marketing, Marketing, Entrepreneurship and New Venture Creation, Marketing and Entrepreneurship & New Venture Creation), BSc
Chennai
Freshers
Salary not disclosed
Diploma, B.Com, M.Com, MA, BBA/BBM, BCA, MBA/PGDM, BSc, MCA, MSc, PG Diploma, 12th Pass (HSE), BFA, BSW
Chennai
1 to 3 Years
Salary not disclosed
B.Com, BA, BBA/BBM, BCA, BE/B.Tech, BSc, CS, BBS
Chennai
Freshers
Salary not disclosed
BBA/BBM, BE/B.Tech(Civil Engineering), BSc
Bangalore, Chennai
Freshers
Salary not disclosed
B.Com, BBA/BBM, BE/B.Tech, MBA/PGDM, MCA, ME/M.Tech, CS
Chennai
Freshers
Salary not disclosed
BE/B.Tech(Civil Engineering, Mechanical Engineering)
Chennai
Freshers
Salary not disclosed
Certificate Course (ITI), Diploma, BBA/BBM, BE/B.Tech, BSc, 10th Pass (SSC), 12th Pass (HSE)
Chennai
0 to 3+ Years
Salary not disclosed
Diploma, BA, BBA/BBM, BE/B.Tech, MBA/PGDM, BSc, PG Diploma
Chennai
0 to 1 Years
Salary not disclosed
B.Com, BA, BBA/BBM, BCA, BE/B.Tech, BSc, Other Graduate
Gurgaon, Mumbai, Chennai
Freshers
Salary not disclosed
Certificate Course (ITI), Diploma, B.Com, BA, M.Com, MA, BBA/BBM, BE/B.Tech, BSc, MSc, PG Diploma, Master in Marketing, Other Graduate, Other Post Graduate
Chennai
Freshers
Salary not disclosed
Diploma, B.Com, BA, BBA/BBM, BE/B.Tech, BSc, PG Diploma
Chennai
Freshers
Salary not disclosed
BE/B.Tech(Civil Engineering, Computer Science & Engineering (CSE), Electrical & Electronics Engineering (EEE), Electronics & Communication Engineering(ECE), Mechanical Engineering, Electronics and Communication Engineering (Biomedical Engineering))
Chennai
0 to 2 Years
Salary not disclosed
BA, BBA/BBM, 10th Pass (SSC), 12th Pass (HSE)
Chennai
Freshers
Salary not disclosed
Certificate Course (ITI), Diploma, B.Com, BA, M.Com, MA, BBA/BBM, MBA/PGDM, PG Diploma, Master in Marketing
Chennai
Freshers
Salary not disclosed
Diploma, B.Com, BA, BBA/BBM
Bangalore, Chennai
Freshers
Salary not disclosed
Diploma, B.Com, BA, BBA/BBM, 12th Pass (HSE)
Chennai
Freshers
Salary not disclosed
12th Pass (HSE)
Chennai, Coimbatore, Nagercoil
2 to 3 Years
Salary not disclosed
BBA/BBM
Chennai
1 to 2 Years
Salary not disclosed
Diploma, BA, BBA/BBM, 12th Pass (HSE)
Chennai
Freshers
Salary not disclosed
Diploma, B.Com, BBA/BBM, 12th Pass (HSE) 
