DWI has the sole purpose of 'idea to sale'. Most organizations treat creative capability and customer acquisition separately, and with the advent of digital media and media-neutral ideas, the lines have dimmed. The post-corona world is going to be a leaner world. A world that needs to get its priorities right. DWI with its unique positioning of the idea to sale has helped many clients achieve this feat. We surprised ourselves with some of the works like the INK@WASH startup platform which will remain a super high point of our work for many years to come especially because of the category of industry. Our promoters also have enormous experience in converting many ideas to sales over the past 20+ years. DWI also deals with creative works, digital transformations, events, and below-the-line activities for the client's specific needs, where the scope can be tailor-made to the client's needs.