Executive Officer - Digital Marketing Jobs in Bangalore - GiTAGGED
Job Description
· Manage both on-page SEO and off-page SEO for the company.
· Develop and map out SEO and Social Media content.
· Reviewing/writing necessary content for the landing page.
· Setting up and executing digital advertising campaigns on platforms of Facebook, Google AdWords campaign, etc. by performing necessary keyword research or conceiving landing page content, layout & design.
· Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
· Focus on a combination of tactics and strategy for SEO/SEM/SMM.
· Performing periodic technical audits on the website, making short and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals), etc.
· Consulting with web developers to ensure the necessary technical architecture is in place.
· Monitoring SEO trends, best practices, and techniques to ensure cutting-edge strategy, top website rankings, and identification of new opportunities.
· Keyword research on the company’s site by considering the existing SEO reach, competition benchmarking, and cross-channel analysis to arrive at targeted keyword sets.
· Continually analyze results to optimize website content, as well as report progress and results.
· Working Knowledge of Google Analytics and Reporting Platforms.
· Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc., and suggest recommendations.
· On-Page Optimization Conduct a detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc., and provide recommendations based on SEO best practices for optimization.
· Content Strategy With keyword research as the fundamental input conduct a deep dive into on-site content to contribute to a content strategy.
· Off-page SEO - in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.
· Conduct data analysis on SEO and derive actionable insights to enable continuous optimization.
· Posting the product on different e-commerce websites, Catalogue management, Category wise posting, and online sales.