Field Marketing Executive Jobs Opening in Overliance Commerce PVT. LTD. at Maldah
Job Description
Job Overview:
We are looking for a proactive and energetic Field Marketing Executive to join our marketing and sales team. In this role, you will be responsible for executing marketing campaigns, increasing brand visibility, and driving lead generation through direct field engagement. You will serve as the face of our brand on the ground, interacting with potential customers, partners, retailers, and local communities to promote our products or services.
This position is ideal for someone who enjoys being out in the field, has strong communication and interpersonal skills, and is passionate about creating impact through face-to-face engagement.
Key Responsibilities:
1. Campaign Execution:
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Implement marketing campaigns, promotions, and awareness drives in designated geographic areas.
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Distribute flyers, samples, brochures, and other promotional materials.
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Organize and manage on-ground marketing activities such as roadshows, stalls, kiosks, and brand activations.
2. Lead Generation and Customer Interaction:
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Approach potential customers in person to explain products/services and gather interest.
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Capture leads through field visits, door-to-door activities, market stalls, or event participation.
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Conduct product demos and answer customer queries during campaigns and events.
3. Market Intelligence and Reporting:
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Collect market data and competitor insights from the field to help shape marketing strategies.
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Submit daily/weekly reports on campaign performance, leads generated, customer feedback, and territory coverage.
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Maintain accurate records of visits, activities, and customer interactions.
4. Relationship Building:
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Build and maintain relationships with local vendors, shopkeepers, society heads, and event organizers for campaign collaboration.
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Coordinate with distributors or retail partners for joint marketing efforts and in-store promotions.
5. Brand Representation:
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Represent the company in a professional and positive manner at all times.
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Ensure branding guidelines are followed during field activities (e.g., use of branded attire, proper display of materials).
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Help create a consistent and strong brand presence at the ground level.
6. Sales Support:
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Assist the sales team by generating qualified leads from field interactions.
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Help convert warm leads into sales in collaboration with the sales team, where applicable.
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Follow up with prospects met in the field to drive interest and closure.
Skills:
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Communication: Strong verbal communication in local languages and/or English. Ability to explain ideas clearly and confidently.
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Presentation: Presentable, well-groomed, and comfortable engaging with the public.
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Negotiation: Basic negotiation and persuasion skills to win attention and interest.
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Organization: Ability to plan routes, manage time effectively, and report activities clearly.
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Adaptability: Comfortable working outdoors, traveling, and handling different audiences or locations daily.
Personal Attributes:
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Outgoing and Friendly: Enjoys speaking with people and making connections.
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Self-Motivated: Works independently and takes initiative without constant supervision.
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Target-Oriented: Driven to meet lead generation or engagement goals.
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Team Player: Cooperates with sales, marketing, and event teams to ensure campaign success.
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Resilient and Energetic: Able to handle rejection or tough weather and stay motivated throughout the day.
More information about this Field Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Field Marketing Executive job
- What are the job requirements to apply for this Field Marketing Executive job position?
- Ans: A candidate must have a minimum of fresher as an Field Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: Diploma, B.Com, MBA/PGDM, Master in Marketing
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Field Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Field Marketing Executive position?
- Ans: There are immediate 1 job openings for Field Marketing Executive in our Organisation.
Job Particulars
About Company
Maldah 
Freshers 
Salary not disclosed 
Diploma, BE/B.Tech
Puri, Durgapur, Maldah
Freshers
Salary not disclosed
Diploma, BBA/BBM, 12th Pass (HSE) 
