General ManagerJobs Opening in Cadila Pharmaceuticals Ltd at Bhat
FEATURED JOBGeneral Manager
Cadila Pharmaceuticals Ltd
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Posted: 13 Jun 26
Job Description
Principal TASKS & Responsibilities:
Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market
in the medium to long term
Recommend various alternate approaches in addressing the market in terms of entry into various therapy
brackets speciality segments for better evolution index in line with the vision for the division / organisation and
get approvals of senior leadership team
Prepare and Deploy effective Marketing Mix for the business and implement the same
Deliver and deploy high quality project leads through superior marketing strategies & tactics
2. Design and Implementation of Marketing Strategies
Analyze market condition and forecast sales and market share.
Continually providing customer feedback and high level view of the market through long term, short term, and
medium plans.
Design appropriate Marketing Strategies for the division as a whole and the various therapy segments with
periodical focus with an objective of better evolution index for each brand franchise / therapy
Sustain the focus on performance of well-established brand equities through effective strategies and
successful launch of line extensions.
Evaluate investments through ROI analysis.
Implement innovative and creative business solutions to grow market / prescription base
Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in
JOB DESCRIPTION
various therapy segments whilst hiving off low contributors with low GC
Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise
Manage the entire portfolio at various lifecycle stages of BCG matrix
Design and implement integrated marketing communication to each customer segments through Field Force
Deploy effective customer segmentation and product differentiation strategies
Effective implementation of Marketing strategies through FF and support through joint field work by self and
entire marketing team 18-20 days FW in a Quarter.
Train the FF in effectively implementing marketing campaigns/ promotional themes
Constant monitoring of the effectiveness of implementation and improve at critical mile stones
3. Customer Development / Market Development
Deploy effective KOL strategy and oversee implementation of the same whilst developing own KOLs (min 20-
25).
Participate in various customer forums for influencing key drivers / decision makers in high priority segments
Understand and constantly update the various initiatives by competitors and ensure mechanisms to ward off
threats
4. Team Leadership
Provide leadership and direction to a team of therapy heads (GPMs) and Product Managers & ensure that
they are effectively deployed for achieving the business goals, MS goals and profitability goals of the division
5. Budgetary Controls:
Cost and profit management through effective and efficient management of operational activities.
Careful allocation of financial resources to achieve maximum output from the investment
Ensure a robust supply chain mechanism to maintain stipulated inventory holdings
Job Particulars
Education Any Graduate
Who can apply Freshers
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id2906631
Job Category Sales and Marketing
Locality Address
State West Bengal
Country India
About Company
Cadila Pharmaceuticals Ltd
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