Head Of Marketing Jobs Opening in Gansons Pvt Ltd at Bhandup, Ghatkopar East, Thane, Mumbai
Job Description
Key Responsibilities
1. Marketing Strategy & Leadership
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Define and lead the overall marketing vision, aligning closely with business objectives and sales targets.
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Develop integrated marketing strategies to build brand equity, drive lead acquisition, and support product/service growth.
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Create quarterly and annual marketing roadmaps with clear KPIs and budget allocation.
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Build and manage a high-performing marketing team across digital, content, design, communications, and analytics.
2. Brand Management
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Establish, manage, and evolve the brand’s identity, tone of voice, and visual language across all channels.
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Ensure consistency in brand messaging across internal and external communications.
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Build brand awareness through ATL/BTL activities, PR initiatives, and influencer partnerships.
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Track brand perception and initiate corrective actions as needed.
3. Digital Marketing
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Oversee performance marketing campaigns across Google Ads, Facebook, LinkedIn, and other channels.
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Optimize customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates.
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Implement SEO/SEM strategies to improve website traffic and lead quality.
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Oversee social media presence, engagement metrics, and platform growth.
4. Content & Communication
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Develop a content strategy that supports inbound marketing, thought leadership, and customer education.
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Guide creation of blogs, whitepapers, videos, newsletters, email campaigns, and product collateral.
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Ensure consistent messaging and storytelling across all formats and platforms.
5. Product & Growth Marketing
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Work closely with the product, sales, and customer success teams to launch new offerings.
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Define go-to-market (GTM) strategies and support product positioning in a competitive landscape.
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Identify cross-sell/upsell opportunities and implement campaigns to support customer lifecycle marketing.
6. Market Research & Analytics
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Monitor market trends, competitor positioning, and consumer behavior insights to inform strategy.
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Use tools like Google Analytics, CRM dashboards, and marketing automation reports to drive data-driven decisions.
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Present monthly performance updates to the executive team with actionable insights and ROI tracking.
7. Budgeting & Vendor Management
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Define and manage the annual marketing budget, ensuring optimal ROI across channels.
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Collaborate with external agencies, media buyers, designers, content creators, and PR partners.
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Evaluate performance of third-party vendors and freelancers against SLAs and deliverables.
More information about this Head of Marketing Job
Please go through the below FAQs to get all answers related to the given Head of Marketing job
- What are the job requirements to apply for this Head of Marketing job position?
- Ans: A candidate must have a minimum of fresher as an Head of Marketing
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: MBA/PGDM
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Head of Marketing is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Head of Marketing position?
- Ans: There are immediate 1 job openings for Head of Marketing in our Organisation.