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. Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
· Compile and analyze statistical data using modern and traditional methods to collect it
· Perform a valid and reliable market research SWOT analysis
· Use online market research and catalogue findings to databases
· Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
· Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
· Remain fully informed on market trends, other parties researches and implement best practices
· handling various kinds of research projects, client servicing, data interpretation & insights generation.
· primary research such as customer satisfaction, segmentation, brand & advertising research, pricing & product-related research
· quantitative and qualitative data analyses and interpretation
· making intelligent assumptions to estimate not-so-easily available data points
· Understand business objectives and design surveys to discover prospective customers’ preferences
· Interpret data, formulate reports and make recommendations
· Client interactions wherever required
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