Market Research Associate Jobs Opening in Ridhima Enterprise at Kolkata-Others, Kolkata
Job Description
Job Description:
A Market Research Associate plays a crucial role in helping organizations understand market trends, customer behavior, industry competition, and business opportunities. This position is responsible for collecting, analyzing, and interpreting data that supports strategic decisions across departments such as marketing, product development, sales, and business development.
Working under the guidance of senior researchers or marketing managers, the Market Research Associate uses a variety of tools and techniques to gather actionable insights that help drive growth, improve customer satisfaction, and inform business strategies. The role requires a strong analytical mindset, attention to detail, and the ability to communicate findings clearly to both technical and non-technical audiences.
Key Responsibilities:
1. Market Data Collection and Analysis:
-
Conduct primary research through surveys, interviews, questionnaires, and focus groups.
-
Collect secondary data from reliable sources such as industry reports, databases, government publications, and academic journals.
-
Analyze quantitative data using statistical tools like Excel, SPSS, or Python/R to uncover patterns and trends.
-
Interpret qualitative insights from customer feedback, interview transcripts, and open-ended survey responses.
2. Competitor and Industry Analysis:
-
Monitor and analyze competitors’ strategies, pricing, product launches, and market presence.
-
Track industry trends, innovations, and shifts in consumer behavior.
-
Identify market gaps and recommend areas for product or service improvements.
3. Report Preparation and Presentation:
-
Create detailed research reports, presentations, and dashboards summarizing key findings.
-
Present insights to internal teams such as marketing, sales, and product development in a clear and actionable format.
-
Help translate complex data into visual content using tools like PowerPoint, Tableau, or Google Data Studio.
4. Customer and Market Segmentation:
-
Assist in developing customer personas based on demographics, psychographics, and behavioral patterns.
-
Segment the market to identify high-value target audiences for campaigns or new product offerings.
-
Help tailor marketing and sales strategies to different customer segments based on research insights.
5. Survey and Questionnaire Design:
-
Design surveys and research instruments that are clear, unbiased, and effective in gathering accurate data.
-
Use online survey tools (e.g., Google Forms, SurveyMonkey, Typeform) to collect responses efficiently.
-
Ensure sample size and methodology align with research goals.
6. Collaboration and Project Management:
-
Coordinate with internal stakeholders and external research agencies when necessary.
-
Work cross-functionally with marketing, sales, product, and strategy teams to understand research needs.
-
Assist in managing timelines and deliverables for research projects.
7. Data Integrity and Ethical Compliance:
-
Maintain high standards for data accuracy, privacy, and confidentiality.
-
Follow ethical guidelines and industry best practices in conducting research and reporting results.
More information about this Market Research Associate Job
Please go through the below FAQs to get all answers related to the given Market Research Associate job
- What are the job requirements to apply for this Market Research Associate job position?
- Ans: A candidate must have a minimum of fresher as an Market Research Associate
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com, BA, BBA/BBM, BSc
- What are the salary requirements for this job?
- Ans: The salary range is between 10000 and 15000 Monthly. The Salary will depend on the interview. This Market Research Associate is a Full Time in Kolkata.
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Market Research Associate is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Market Research Associate position?
- Ans: There are immediate 7 job openings for Market Research Associate in our Organisation.