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Marketing Analytics Jobs in Mumbai - Elements of Byron

CW
Marketing Analytics
Elements of Byron
Elements of Byron
Last Date 17 Aug 2020
This Job is Expired

Elements of Byron - Job Details

Date of posting: 17 Jun 20
The Team
The BrowserStack Product Marketing team sets product positioning and strategy, manages product launches, defines messaging across channels, and enables teams across the company to sell effectively. Our job is to help potential customers find our products, understand our products, and convince them that they need our products.
The Role
As a Marketing Analytics Lead, you will play a key role in helping the Marketing team accelerate the growth of BrowserStack. You will lay the foundation to help capture and use analytics to measure the success for every initiative and provide critical decision-making support through your analysis of data.
Responsibilities
  • Drive the requirements and configuration for BrowserStack’s marketing analytics technology stack (e.g. marketing automation, web analytics infrastructure)
  • Lead and manage analytics activities for Marketing
  • Combine results of experiments and product launches to show how the Marketing team has impacted KPIs and revenue
  • Create dashboards and automated reports to track KPIs
  • Contribute to data quality - identify discrepancies, create data tables needed for analysis and automation
  • Support experimentation initiatives by calculating sample size, monitoring and reporting on results
  • Build robust attribution models that effectively measure performance of each channel.
Requirements
  • 4-6 years of relevant experience in analytics at a tech / SaaS / consulting company
  • 3+ years of hands-on experience with a web analytics platform (Google Analytics 360, Adobe Analytics)
  • 3+ years experience and deep proficiency in SQL in a large and complex data environment
  • Demonstrated understanding of statistical modelling techniques; ability to effectively influence and communicate cross-functionally across all levels
Nice to Haves Experience with a marketing automation platform such as Marketo or Eloqua, experience with a scripting language such as Python

Benefits
  • Competitive salary, bonus and equity program
  • 100% company-paid medical insurance
  • Flexible and generous vacation policy,
  • Daily catered lunch, free snacks.

Job Summary

Job Type : Full Time
Job Category : MBA,Diploma,Sales and Marketing
Hiring Process : Face to Face Interview
Who can apply : Experienced (3+ yrs)

About Elements of Byron

Elements of Byron
This Job is Expired
This posting is done directly & exclusively on Freshersworld.com. We do not entertain any unsolicited calls or enquiries from any consultants, other portals or TPOs. Notice: This recruitment is FREE. if the recruiter charges any fees, please write us info@freshersworld.com
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