Marketing Analytics Jobs in Mumbai

Marketing Analytics

Elements of Byron

3+ Years

Not disclosed

Expired

Posted: 17 Jun 20

Job Description

The Team
The BrowserStack Product Marketing team sets product positioning and strategy, manages product launches, defines messaging across channels, and enables teams across the company to sell effectively. Our job is to help potential customers find our products, understand our products, and convince them that they need our products.
The Role
As a Marketing Analytics Lead, you will play a key role in helping the Marketing team accelerate the growth of BrowserStack. You will lay the foundation to help capture and use analytics to measure the success for every initiative and provide critical decision-making support through your analysis of data.
Responsibilities

Drive the requirements and configuration for BrowserStack’s marketing analytics technology stack (e.g. marketing automation, web analytics infrastructure)
Lead and manage analytics activities for Marketing
Combine results of experiments and product launches to show how the Marketing team has impacted KPIs and revenue
Create dashboards and automated reports to track KPIs
Contribute to data quality - identify discrepancies, create data tables needed for analysis and automation
Support experimentation initiatives by calculating sample size, monitoring and reporting on results
Build robust attribution models that effectively measure performance of each channel.

Requirements

4-6 years of relevant experience in analytics at a tech / SaaS / consulting company
3+ years of hands-on experience with a web analytics platform (Google Analytics 360, Adobe Analytics)
3+ years experience and deep proficiency in SQL in a large and complex data environment
Demonstrated understanding of statistical modelling techniques; ability to effectively influence and communicate cross-functionally across all levels

Nice to Haves Experience with a marketing automation platform such as Marketo or Eloqua, experience with a scripting language such as Python

Benefits