Marketing Automation Specialist Jobs in Bangalore - Whatfix
Job Description
About The Role
Our Demand Generation Marketing Team is seeking an Automation Specialist and Marketo/Pardot expert to play an active role in supporting our demand generation campaigns to achieve our marketing funnel, sales pipeline goals, and customer communication efforts. Working collaboratively with members of Marketing, Sales, and Business Operations, you will execute cross-channel marketing automation and reporting to support lead generation, pipeline conversation and pipeline coverage, and customer communication. The ideal candidate is someone who not only craves data—but knows how to make it actionable; who enjoys identifying roadblocks and replacing them with automation; has a driving curiosity to discover what works, why, and an unrelenting desire to improve results and efficiencies.
This person will report to the Sr. Manager Marketing Automation, and will be responsible for ensuring campaigns are being executed with fidelity, lead goals are being met, and the quality of lead engagement delivered is in line with planned KPIs.
Responsibilities
Our Demand Generation Marketing Team is seeking an Automation Specialist and Marketo/Pardot expert to play an active role in supporting our demand generation campaigns to achieve our marketing funnel, sales pipeline goals, and customer communication efforts. Working collaboratively with members of Marketing, Sales, and Business Operations, you will execute cross-channel marketing automation and reporting to support lead generation, pipeline conversation and pipeline coverage, and customer communication. The ideal candidate is someone who not only craves data—but knows how to make it actionable; who enjoys identifying roadblocks and replacing them with automation; has a driving curiosity to discover what works, why, and an unrelenting desire to improve results and efficiencies.
This person will report to the Sr. Manager Marketing Automation, and will be responsible for ensuring campaigns are being executed with fidelity, lead goals are being met, and the quality of lead engagement delivered is in line with planned KPIs.
Responsibilities
- Work with members of Marketing, Sales and Business Operations to execute campaigns that involves identifying target segments and creating campaign assets like emails, landing pages, forms, form handlers etc
- Create and/or maintain cross-channel marketing automation campaigns for various Events, Subscriptions, ABM etc.
- Work with Product, Product Marketing, Client Success, and Client Experience to set up and deploy customer and user communication
- Work with the marketing team and inside sales to build, execute, analyze and optimize campaigns
- Follow best practices and processes for ongoing operational excellence
- Maintain customer and prospect segmentation and recommend the right target for the right message; ensure rhythm of communication is appropriate and opt-out rates stay within industry standards
- Utilize dynamic content and tokens to create personalized campaigns within Pardot
- Document and follow reliable and scalable marketing automation processes and best practices, and act as a guardian of customer data and privacy
- Ability to prioritize tasks, identify trends and manage escalations with appropriate status updates and communications with stakeholders.
- Adept in maintaining data hygiene and field management across systems and integrations.
- Minimum 2+ years marketing and sales automation experience in Pardot and Salesforce
- Experience working with HTML/CSS, setting up and versioning email and landing page design and layouts in Pardot
- You naturally seek out every opportunity to learn about the latest tools, techniques, and trends
- You are open to working from 1pm - 10pm IST (regular office hours) in a multi-talented and diverse team.
- Bachelor's degree in Marketing, Communications, Business or related field.
Job Particulars
Education BBA/BBM
Who can apply Experienced (2.5 Years)
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id953009
Job Category BSc/BCA/BBM , Sales and Marketing
Locality Address
State Karnataka
Country India
About Company
About Us
Whatfix is disrupting the way Application Support and Learning content is consumed by providing Contextual and Interactive Walkthroughs inside enterprise applications at the exact time a task is being performed.
We provide enterprises with a Software Platform that allows them to create Interactive Guides or Flows that sit as an overlay inside any web application. Flows are Contextual - appear based on where you are in the application (location) and who you are (role). Optimal performance and adoption of any web application is attained when there is easy access to Contextual Information inside the application at the time a task is being performed.
When you roll out an application you bought/built - in the first year of release on avg. a meek 15% is the application adoption you are looking at. At Whatfix we are changing that. As experts in Digital Adoption, 100 of the top Fortune 500 companies trust us.
To help scale our Marketing team, we are looking for a Marketing Automation Specialist to come and join us.
Whatfix is disrupting the way Application Support and Learning content is consumed by providing Contextual and Interactive Walkthroughs inside enterprise applications at the exact time a task is being performed.
We provide enterprises with a Software Platform that allows them to create Interactive Guides or Flows that sit as an overlay inside any web application. Flows are Contextual - appear based on where you are in the application (location) and who you are (role). Optimal performance and adoption of any web application is attained when there is easy access to Contextual Information inside the application at the time a task is being performed.
When you roll out an application you bought/built - in the first year of release on avg. a meek 15% is the application adoption you are looking at. At Whatfix we are changing that. As experts in Digital Adoption, 100 of the top Fortune 500 companies trust us.
To help scale our Marketing team, we are looking for a Marketing Automation Specialist to come and join us.
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