Marketing Executive

Bajaj Masterbatches p ltd

0 Years

Not disclosed

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Posted: 15 May 25

Job Description

Job Summary:

We are seeking a proactive and result-driven Marketing Executive to join our team. The ideal candidate will be responsible for executing marketing strategies that promote the company’s products or services, increase brand awareness, and drive customer engagement. The Marketing Executive plays a key role in planning and implementing campaigns, conducting market research, coordinating with the sales team, and monitoring performance metrics.

This role demands creativity, attention to detail, strong communication skills, and a passion for marketing and digital trends.

Key Responsibilities:

1. Campaign Planning & Execution:

Assist in developing marketing campaigns to support business objectives across various channels (digital, print, events, etc.).
Coordinate marketing efforts with internal teams, creative agencies, and vendors.
Implement promotional activities and seasonal marketing strategies.
Track and report the effectiveness of campaigns, suggesting improvements for future efforts.

2. Digital Marketing:

Support the creation and management of content for the company’s website, social media, and email marketing campaigns.
Monitor and analyze website traffic, social media metrics, and digital campaign performance using tools like Google Analytics and Meta Business Suite.
Execute paid digital advertising campaigns on platforms such as Google Ads, Facebook, LinkedIn, etc.
Help maintain SEO/SEM strategies to increase website visibility and ranking.

3. Market Research & Analysis:

Conduct market research to identify new opportunities, consumer behavior trends, and competitor activities.
Analyze customer insights and suggest strategies to improve customer acquisition and retention.
Compile reports and presentations to communicate findings and insights to the marketing team and management.

4. Brand Management & Communication:

Ensure brand consistency across all marketing and communication materials.
Contribute to the creation of marketing materials such as brochures, banners, posters, presentations, and product catalogs.
Help organize brand events, promotional activities, and exhibitions.
Collaborate with designers and content creators to produce high-quality assets.

5. Sales Support & Coordination:

Provide marketing support to the sales team by developing sales kits, presentations, and lead generation content.
Coordinate with sales and product teams to align messaging and promotional efforts.
Assist in tracking marketing-generated leads and follow up with the sales team to ensure lead conversion.

6. CRM & Email Marketing:

Maintain and update customer databases (CRM).
Create and send email marketing campaigns to prospects and existing clients.
Segment customer lists based on behavior, location, or demographics for personalized communication.

More information about this Marketing Executive Job

Please go through the below FAQs to get all answers related to the given Marketing Executive job

What are the job requirements to apply for this Marketing Executive job position?
- Ans: A candidate must have a minimum of fresher as an Marketing Executive

What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: BE/B.Tech
What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
This Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
How many job vacancies are opening for the Marketing Executive position?
- Ans: There are immediate 1 job openings for Marketing Executive in our Organisation.