Marketing Executive Jobs Opening in PRB Super Foods Pvt Ltd at Cuttack
Job Description
Position Overview
The Marketing Executive plays a key role in executing and managing marketing campaigns, brand promotion activities, and customer engagement strategies. This role involves a mix of digital and traditional marketing responsibilities, including content creation, market research, social media management, event coordination, advertising, and reporting.
The ideal candidate is a results-driven, creative thinker with a passion for brand building and a clear understanding of modern marketing techniques. Working under the guidance of the Marketing Manager, the Marketing Executive supports the business's growth by increasing brand awareness, improving customer engagement, and generating qualified leads.
Key Responsibilities
1. Campaign Planning and Execution
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Assist in the development, planning, and implementation of marketing campaigns across multiple channels including online, print, and outdoor media.
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Coordinate with design teams or agencies to develop creatives for advertising, brochures, emailers, social posts, and other promotional materials.
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Ensure campaigns align with brand guidelines, target audience preferences, and business goals.
2. Digital Marketing Support
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Contribute to the management of digital marketing strategies, including SEO, PPC (Google Ads), email marketing, and social media.
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Regularly post engaging content across platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase reach and engagement.
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Track digital metrics such as reach, impressions, click-through rates (CTR), and conversion rates to optimize campaigns.
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Collaborate with external vendors or freelancers for influencer marketing, content creation, or ad campaigns.
3. Content Creation and Communication
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Write compelling copy for websites, blogs, email newsletters, product descriptions, and advertisements.
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Ensure content is consistent in tone, style, and message across all marketing materials.
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Support video scripts, case studies, and customer testimonials for promotional purposes.
4. Market Research and Analysis
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Conduct competitor analysis and monitor trends in consumer behavior, industry developments, and emerging markets.
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Gather and analyze customer feedback to support new product launches or marketing refinements.
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Assist in preparing reports and presentations for internal review or client meetings.
5. Event and Promotional Activity Coordination
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Help organize promotional events, exhibitions, trade shows, webinars, and product launches.
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Liaise with vendors, venues, designers, and logistics providers to ensure smooth execution.
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Attend marketing events or industry expos to represent the brand and network with potential customers and partners.
6. CRM and Lead Generation Support
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Update and maintain customer databases and lead records.
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Support email campaigns and follow-ups for inquiries, leads, or post-event interactions.
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Coordinate with the sales team to align marketing activities with sales targets and initiatives.
7. Branding and Merchandising
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Maintain brand consistency across all communications and customer touchpoints.
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Help manage packaging design, signage, promotional merchandise, and retail branding materials.
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Conduct brand audits to ensure correct application of logos, colors, fonts, and messaging.
More information about this Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Marketing Executive job
- What are the job requirements to apply for this Marketing Executive job position?
- Ans: A candidate must have a minimum of fresher as an Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: Diploma, B.Com, BBA/BBM, MBA/PGDM, Master in Marketing
- What are the salary requirements for this job?
- Ans: The salary range is between 12000 and 40000 Monthly. The Salary will depend on the interview. This Marketing Executive is a Full Time in Cuttack.
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Marketing Executive position?
- Ans: There are immediate 1 job openings for Marketing Executive in our Organisation.
