Marketing Executive - Real Estate Sector Jobs Opening in Bhaskar Foundation at Ballari, Dharwad, Hubli

Job Overview

A Marketing Executive in the real estate sector plays a crucial role in developing and executing marketing strategies that drive brand awareness, generate leads, and support the sales team in closing property deals. This role involves a mix of strategic planning, creative campaign execution, market research, content development, and performance tracking. The primary objective is to position the real estate firm as a leading player in the market, attract prospective clients (buyers, investors, and tenants), and ensure the successful promotion of residential, commercial, or industrial properties.

The ideal candidate should be creative, proactive, digitally savvy, and possess excellent communication and analytical skills. A deep understanding of the real estate industry, consumer behavior, and local market trends is also essential to succeed in this role.

Key Responsibilities

1. Marketing Strategy and Planning

• Develop and implement integrated marketing plans for specific property projects, launches, and promotional campaigns.

• Coordinate with the sales, design, and project teams to align marketing strategies with business objectives.

• Identify target audiences and tailor messaging strategies based on demographics, psychographics, and buying behavior.

• Allocate marketing budgets and ensure cost-effective campaign execution.

2. Digital Marketing and Online Presence

• Manage and optimize the company’s digital platforms including website, social media, property listing sites, and email newsletters.

• Plan and execute digital campaigns including Google Ads, Facebook Ads, Instagram promotions, LinkedIn marketing, and retargeting strategies.

• Ensure Search Engine Optimization (SEO) best practices are followed for property listings and content.

• Monitor website traffic, lead generation, click-through rates, and conversion metrics using tools like Google Analytics and CRM dashboards.

• Collaborate with content creators and designers to produce engaging visual and written content for online use.

3. Content Development and Brand Communication

• Develop creative content such as brochures, flyers, project presentations, video scripts, and blog articles.

• Ensure brand consistency in all marketing communications, adhering to brand guidelines and tone of voice.

• Craft compelling property descriptions, project highlights, and investment propositions for each real estate project.

• Work with PR agencies, bloggers, and influencers to increase brand visibility and reputation.

4. Events and On-Ground Promotions

• Organize and manage property exhibitions, open houses, site visits, product launches, and roadshows.

• Liaise with event management vendors, interior decorators, and media partners to ensure smooth execution.

• Coordinate with sales teams to ensure marketing materials are available for distribution during events.

• Collect feedback from attendees and analyze event performance to refine future strategies.

5. Lead Generation and Customer Relationship Management

• Generate and qualify leads through online and offline marketing efforts.

• Segment leads based on behavior and demographics, and create nurture campaigns to guide them through the sales funnel.

• Use CRM tools to track customer engagement, follow-ups, and communication touchpoints.

• Analyze lead sources and optimize marketing channels for better ROI.

6. Market Research and Competitor Analysis

• Conduct market research to identify real estate trends, buyer preferences, and investment hotspots.

• Benchmark competitors’ marketing activities including pricing, positioning, advertising methods, and promotions.

• Gather customer insights through surveys, interviews, and focus groups to inform campaign planning.

• Provide strategic inputs to the leadership team based on research findings.

7. Vendor and Partner Management

• Coordinate with external marketing agencies, advertising partners, digital consultants, and printing vendors.

• Obtain quotations, negotiate contracts, and ensure timely delivery of marketing services and materials.

• Evaluate vendor performance and maintain a database of reliable service providers.

8. Performance Monitoring and Reporting

• Track the performance of marketing campaigns using key performance indicators (KPIs) such as reach, engagement, lead conversion, and ROI.

• Prepare regular reports and dashboards for senior management to review marketing effectiveness.

• Use data insights to make data-driven decisions and adjust marketing strategies as needed.

1. What are the job requirements to apply for this Marketing Executive - Real Estate Sector job position?
   
   • Ans: A candidate must have a minimum of fresher as an Marketing Executive - Real Estate Sector


2. What is the qualification for this job?
   
   • Ans: The candidate can be a Graduate from any of the following: 10th Pass (SSC)
   
   
3. What is the hiring Process of this job?
   
   • Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
   
   
4. This Marketing Executive - Real Estate Sector is a work from home job?
   • Ans: No ,its not a Work from Home Job.
   
   
5. How many job vacancies are opening for the Marketing Executive - Real Estate Sector position?
   
   • Ans: There are immediate 200 job openings for Marketing Executive - Real Estate Sector in our Organisation.