Marketing Lead Jobs in Delhi - IIFM
Job Description
- To be successful in this role, the Marketing Lead will need to be:
- Proactive in their approach; leaving no stone unturned to be considered
- Thorough in their thinking; considering the impact of every event – e.g. when a lead enters the system, how it progresses, etc.
- Empathetic in understanding the needs of our prospect-technical audiences
- Detailed in planning and review documents to cover the aspects that matter most
- Responsive in a fast-paced environment to internal communications and to pivot programs when needed.
- Be a content creator. You’ll need to roll up your sleeves and sometimes put pen to paper to develop collateral, presentations, playbooks,email campaigns, etc.
- Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising and trade promotion programs; developing field sales action plans.
- Identify marketing opportunities aligned to consumer requirements; defining market, competitor's share along with competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
- Meeting National Sponsorship targets for Events and Projects.
- Build Marketing Plans for upcoming events
- Meeting and coordinating with Prospective Clients
- Overall Project Execution
- Post Follow Up
- In summary, you’ll work with work with cross-functional teams to meet and exceed OSRs and be a key contributor to define and manage budgets. Measuring, analyzing and reporting on the impact of Marketing on sales pipeline revenue (marketing sourced and influenced) is part and parcel with the role and should not be a surprise to you. You’ll partner with Digital, PR, Customer Marketing teams to drive success.
- 2 years of experience in Mid-Market and/or Enterprise Account based marketing
- Ability to define strategies based on goals & data, and translate into actionable test & implementation plans.
- Results Oriented: Passion and drive to dramatically grow business results.
- Innovative: Generates new ideas to push the bounds of marketing.
- Analytical: Solid analytical, “test & learn” mindset and continually assesses KPIs to monitor business performance.
Job Particulars
About Company
PRATHAM is the biggest brand of International Institute of Financial Markets Ltd. (IIFM Ltd.), which is a pioneer institute in the field of Education, Certification, Mentoring programs, and Training and Developmental workshops.
PRATHAM is the second largest brand which provides entrance coaching for BMS, BBA, Law, HM (Hotel Management), Mass Communication, BCA etc. Over the last few years, we have interacted with over 1, 00,000 students and realized one thing that - awareness in terms of career/ course options available is very miniscule. Rather, a lot of students take their decisions based on myths that are prevalent today. PRATHAM is a well-known name in Delhi NCR Schools, with our regular interaction programs at Schools, Tuition centers and 25+ PRATHAM Centers. Last year, we held our 'Career Competency Workshop' in more than 200 plus elite Delhi/ NCR schools and held discussion forums around various career options available to the students of today. The reason we have the best success rate across the industry owes to the fact we focus on quality and overall development and not quantity.
