Marketing Manager Jobs Opening in Nethra eye institute at Ameerpet, Hyderabad

Job Summary

We are seeking an experienced, energetic, and proactive Marketing Manager to lead and execute the marketing efforts of our established eye hospital based in Hyderabad. The ideal candidate will be responsible for driving patient footfall through strong field marketing, building lasting relationships with referring doctors, and expanding the hospital’s visibility and reputation in the region.

This role involves a combination of strategic planning and on-ground execution, including direct interaction with healthcare professionals, organizing outreach programs, and creating awareness campaigns. A personal vehicle is mandatory for field mobility. The position offers competitive remuneration with no salary constraints for the right hardworking candidate committed to results and growth.

Key Responsibilities

1. Marketing & Outreach Strategy

• Develop and execute comprehensive marketing plans focused on increasing patient inflow and brand visibility.

• Design and manage offline campaigns such as pamphlet distribution, hoardings, posters, banners, and awareness camps.

• Identify high-potential areas (clinics, schools, societies, corporate offices) and plan outreach efforts accordingly.

2. Doctor Liaison and Relationship Building

• Establish and maintain strong working relationships with ophthalmologists, general practitioners, optometrists, and other healthcare professionals.

• Personally visit clinics and doctors regularly to promote referral services, surgical procedures, and specialty care offered by the hospital.

• Address concerns and feedback from the referring doctors, ensuring professional and timely communication.

• Build a referral network and ensure a consistent inflow of patients through established partnerships.

3. Brand Promotion and Positioning

• Promote the hospital’s specialized services such as cataract surgeries, LASIK, glaucoma treatment, and retina care.

• Coordinate with the internal creative team or vendors to develop marketing materials like brochures, leaflets, and case studies.

• Represent the hospital in health fairs, seminars, and conferences.

4. Digital and Social Media Coordination

• Support the digital marketing team with local content, photos, and patient stories to enhance social media engagement.

• Monitor online reputation and ensure timely responses to reviews or feedback.

5. Community and Corporate Engagement

• Plan and execute eye screening camps in schools, housing societies, corporate offices, and rural communities.

• Collaborate with NGOs and CSR partners for outreach programs.

• Promote hospital offerings during such events and ensure follow-up with camp attendees.

6. Reporting and Analysis

• Track the effectiveness of marketing campaigns and doctor referrals through daily, weekly, and monthly reports.

• Maintain accurate records of doctor visits, leads generated, and conversion rates.

• Present insights to hospital management and suggest improvements for better outcomes.

Qualifications and Experience

• Education: Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or related field. MBA preferred but not mandatory.

• Experience: Preferred minimum experience in healthcare marketing or field marketing, preferably in a hospital, diagnostic center, or pharmaceutical company.

• Industry Preference: Candidates with experience in ophthalmology, diagnostics, or multispecialty hospitals will be given priority.

Skills and Competencies

1. Marketing and Sales Skills

• Proven ability to create and execute effective marketing plans.

• Hands-on experience with BTL (Below-the-Line) and field marketing strategies.

2. Communication and Interpersonal Skills

• Excellent verbal and written communication in English, Telugu, and Hindi.

• Ability to confidently interact with senior doctors, hospital administrators, and patients.

3. Relationship Building

• Strong networking skills and experience in doctor engagement and liaison roles.

• Ability to sustain and grow long-term professional relationships.

4. Organizational and Reporting Skills

• Capable of planning outreach schedules, organizing events, and maintaining detailed visit reports.

• Proficient in MS Office (Excel, Word, PowerPoint) and CRM tools.

5. Personal Attributes

• Self-motivated, result-oriented, and willing to work on the ground.

• Strong sense of accountability and commitment to achieving targets.

Job Requirements

• Location: Based in Hyderabad, with frequent local travel.

• Vehicle: Own two-wheeler or four-wheeler is mandatory. Travel allowance or fuel reimbursement will be provided as per policy.

• Language Proficiency: Must be fluent in Telugu and English; knowledge of Hindi is an added advantage.

• Working Hours: 9:00 AM to 6:00 PM (Monday to Saturday). Flexibility required for outreach events and camps.

• Reporting To: Hospital Director / Operations Manager

Remuneration

• Salary: No constraint for the right hardworking and result-driven candidate. Compensation will be attractive and in line with experience and performance.

• Additional incentives may be offered based on outreach success, patient footfall, and doctor conversion targets.

1. What are the job requirements to apply for this Marketing Manager job position?
   
   • Ans: A candidate must have a minimum of fresher as an Marketing Manager


2. What is the qualification for this job?
   
   • Ans: The candidate can be a Graduate from any of the following: Diploma, B.Com, BBA/BBM, MBA/PGDM, Master in Marketing
   
   
3. What is the hiring Process of this job?
   
   • Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
   
   
4. This Marketing Manager is a work from home job?
   • Ans: No ,its not a Work from Home Job.
   
   
5. How many job vacancies are opening for the Marketing Manager position?
   
   • Ans: There are immediate 1 job openings for Marketing Manager in our Organisation.