Marketing Manager Jobs Opening in THE ROYAL interio at Behala, Garia, Howrah, Kolkata
Job Description
Job Description
We are looking for an experienced and dynamic Marketing Manager to lead and manage our marketing department. The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to increase brand awareness, generate leads, and drive business growth.
The ideal candidate will have a strong understanding of market trends, consumer behavior, and digital marketing techniques. You will collaborate with cross-functional teams including sales, product development, and customer service to align marketing initiatives with business objectives.
Key Responsibilities
1. Marketing Strategy and Planning
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Develop, implement, and manage marketing plans and campaigns that align with company goals.
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Conduct market research and competitive analysis to identify opportunities and threats.
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Define target audiences and create detailed buyer personas.
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Set marketing budgets, track expenditures, and optimize spend for maximum ROI.
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Monitor marketing KPIs and adjust strategies based on performance data.
2. Brand Management
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Oversee the development and maintenance of a strong, consistent brand image across all channels.
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Coordinate with creative teams for the production of marketing materials, advertisements, and digital content.
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Ensure brand messaging aligns with company values and resonates with the target market.
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Manage public relations efforts to enhance company reputation.
3. Digital Marketing
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Lead digital marketing initiatives including SEO, SEM, email marketing, social media, content marketing, and online advertising.
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Utilize analytics tools (Google Analytics, social media insights, CRM data) to monitor and improve campaign effectiveness.
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Optimize website and landing pages for conversion and lead generation.
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Explore new digital channels and tools to expand online presence.
4. Lead Generation and Sales Support
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Work closely with the sales team to develop lead generation programs and nurture campaigns.
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Create sales enablement materials such as brochures, presentations, and case studies.
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Track the sales funnel and contribute to improving conversion rates.
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Organize and participate in trade shows, exhibitions, and promotional events.
5. Team Leadership and Collaboration
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Lead, mentor, and motivate the marketing team to achieve departmental goals.
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Facilitate collaboration between marketing and other departments including sales, product development, and customer service.
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Manage external agencies, vendors, and freelancers to execute marketing projects efficiently.
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Conduct performance evaluations and identify training needs within the team.
6. Reporting and Analysis
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Prepare regular reports on marketing activities, results, and ROI for senior management.
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Analyze customer data and feedback to refine marketing tactics.
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Stay updated on industry trends, emerging technologies, and competitor activities.
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Recommend innovative marketing solutions to maintain competitive advantage.
More information about this Marketing Manager Job
Please go through the below FAQs to get all answers related to the given Marketing Manager job
- What are the job requirements to apply for this Marketing Manager job position?
- Ans: A candidate must have a minimum of fresher as an Marketing Manager
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: Diploma, B.Com, BBA/BBM, MBA/PGDM, Master in Marketing
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Marketing Manager is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Marketing Manager position?
- Ans: There are immediate 1 job openings for Marketing Manager in our Organisation.