Marketing Manager - Real Estate Jobs Opening in Aapli Constructions Pvt Ltd at Ashok Nagar, Bangalore
Job Description
Job Overview
The Marketing Manager will be in charge of planning and executing marketing campaigns that drive traffic, generate leads, and boost property sales. They will develop marketing strategies for residential, commercial, and luxury properties while enhancing the company’s brand visibility in the competitive real estate sector. The role requires a result-oriented professional who can blend traditional marketing, digital marketing, and innovative techniques to achieve business goals.
Key Responsibilities
1. Strategy Development
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Design and implement marketing strategies to promote real estate projects and maximize sales.
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Understand target demographics, analyze buyer behavior, and create campaigns accordingly.
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Collaborate with management to define short-term and long-term marketing goals.
2. Lead Generation & Sales Support
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Plan and execute marketing activities to generate quality leads for the sales team.
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Monitor lead funnels and conversion rates, ensuring seamless coordination between marketing and sales.
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Develop marketing collaterals, presentations, and brochures to assist the sales team in pitching properties.
3. Digital Marketing
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Manage online marketing strategies, including SEO, PPC, social media campaigns, and email marketing.
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Use property listing platforms (like 99acres, MagicBricks, Housing.com) for maximum property visibility.
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Monitor analytics and KPIs to evaluate campaign effectiveness and optimize performance.
4. Content Creation & Branding
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Create compelling marketing content, including property videos, virtual tours, blogs, and social media posts.
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Maintain consistency in brand messaging, tone, and visual identity across all platforms.
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Develop marketing materials like brochures, flyers, advertisements, and newsletters.
5. Events & Promotions
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Organize property exhibitions, open houses, and promotional events to attract buyers.
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Partner with real estate agents, developers, and brokers to expand outreach.
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Oversee event marketing campaigns and ensure maximum participation and visibility.
6. Market Research & Analysis
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Stay updated with real estate trends, pricing strategies, and competitor activities.
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Conduct regular research to identify new opportunities, customer preferences, and emerging markets.
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Provide detailed reports to management on market performance and recommendations for improvements.
7. Stakeholder Coordination
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Work closely with developers, architects, sales teams, and advertising agencies.
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Coordinate with external vendors, creative agencies, and digital marketing partners.
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Maintain strong relationships with brokers, channel partners, and potential investors.
Required Skills and Competencies
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Marketing Expertise: In-depth knowledge of traditional and digital marketing strategies.
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Real Estate Knowledge: Understanding of property markets, buyer behavior, and industry dynamics.
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Leadership Skills: Ability to manage teams and coordinate cross-functional projects.
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Digital Marketing Proficiency: Familiarity with SEO, Google Ads, social media marketing, and analytics tools.
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Content Creation: Strong creative skills for preparing engaging marketing campaigns and materials.
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Analytical Thinking: Ability to analyze data, track KPIs, and optimize marketing performance.
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Negotiation & Persuasion: Skilled in collaborating with vendors, agencies, and stakeholders.
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Time Management: Capability to manage multiple campaigns, deadlines, and priorities effectively.
More information about this Marketing Manager - Real Estate Job
Please go through the below FAQs to get all answers related to the given Marketing Manager - Real Estate job
- What are the job requirements to apply for this Marketing Manager - Real Estate job position?
- Ans: A candidate must have a minimum of fresher as an Marketing Manager - Real Estate
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Arch, M.Arch, BE/B.Tech, BSc, LLB, MSc
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Marketing Manager - Real Estate is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Marketing Manager - Real Estate position?
- Ans: There are immediate 1 job openings for Marketing Manager - Real Estate in our Organisation.
Job Particulars
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