Media Analyst
Job Description
Roles and Responsibilities
Evaluate Print media, Web Based and Broadcast clips (audio and video clips) and capture a set of pre-defined sheet of information capture for given Client or specific Agreements Additional Comments
Tracking the media coverage of a product or service in print media, social media, and radio or TV advertisements.
Designing and using research tools such as questionnaires, focus groups, and interview schedules to collect relevant information pertaining to a media campaign.
Analyzing press releases, as well as broadcast coverage and assessing the effectiveness of the media campaign.
Presenting monthly findings to the marketing and corporate executives of a company to discuss the results of a media campaign.
Communicating with reporters and journalists about a certain product or service and garnering positive publicity.
Working with clients to review their advertising efforts and point out strengths and weaknesses in their media campaign.
Entering relevant marketing and media-related data into client databases.
Keeping up-to-date with advertising trends, the media industry, as well as competitors in the same field or industry.
Desired Candidate Profile
- Any Graduate (MCA, BCA, B-Tech and M-Tech, Bsc/MSc. Computer Science, NOT eligible) Experience 0 2 Yrs experience Skills
Perks and Benefits
