Member - Marketing Jobs in Bangalore - EdgeVerve Systems Limited

Member - Marketing

EdgeVerve Systems Limited

1 to 3 Years

Not disclosed

Expired

Posted: 04 May 20

Member - Marketing

EdgeVerve Systems Limited

1 - 5 years

Bengaluru

Job description

The Product Marketing uses technical and market expertise todevelop compelling value propositions, messaging and positioning as well asidentifying and developing supporting proof points for platforms and businessapplications with focus on the software product portfolio (AssistEdge, Infosys Nia,Business Applications in Supply, Demand, Finance and Accounting).

Roles & Responsibilities

Articulate product value proposition tocustomers and sales teams
Define product positioning and create meaningfulcontent to communicate the same.
Development of competitive value proposition andmessaging for the Infosys s software products on an ongoing basis.
Identification and development of solid proofpoints, supporting value proposition, product positioning, and messaging
Effectively coordinate and leverage internal andexternal expert resources (e.g. focus groups, advisors, etc.) to validate andcontinually improve the value proposition, messaging, product positioning,related strategies, and deliverables
Work closely with the Strategic Marketing,Regional Marketing, Sales Management, and Global Marketing Communications to planand execute marketing campaigns, events, customer workshops, etc.
Content development for sales tools &campaigns for the Infosys software portfolio. Including, but not limited to allproduct literature, presentation decks, white papers, case studies, supportingthought leadership, peer-review articles, objection handling support, FAQsupport
Work with Strategic & Regional Marketingcounterparts to produce content & facilitate product training & otherenablement activities for the sales teams (and other internal keystakeholders), incl. products, key selling points, sales tools, learningmanagement system modules, etc.