Pay per click Jobs in Chandigarh,Mohali - Live Deftsoft Infomatics P Ltd.

Job Title: Tr. PPC Executive

Job Category: Internet Marketing

Job Summary:  PPC

Job Location:  Mohali

Experience Required:  0-6 months

Qualification: M.Tech / BTech/MCA/BCA/ MSc (IT)/BSc (IT)

Skills Required:

• Should have proper knowledge to Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaign.
  
• Candidate should be aware of Bidding in online auctions using Google Ad Words and other systems to place adverts in the sponsored listings when users search for specific keywords.
  
• Knowledge of optimizing landing pages for search engine quality score.
  
• Able to monitor campaign results, analyze key metrics, and optimize click-through conversion rates.
  
• Should be able to manage campaign Budget.
  
• Knowledge in Search Engine Marketing (SEM) and Paid Search (PPC).
  
• Knowledge in working with popular PPC ad platforms (AdWords, Yahoo, Bing).
  
• Ability to effectively do multi-task in a deadline driven atmosphere.
  
• Excellent analytical, organizational, project management and time management skills.
  
• AdWords / Bing certification is a plus.
  

• Create, categorize and refine keyword lists for a comprehensive campaign that drives qualified visitors to client sites.
  
• Implement successful bidding strategies and effective keyword management.Continually monitor, revise, and optimize ad text as necessary.
  
• Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
  
• Able to create advanced PPC strategies.
  
• Perform daily account management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  
• Able to do effective competitors analysis.
  
• Candidate should conduct keyword research and selection for PPC campaigns and SEO projects.
  
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  
• Manage and maintain updates for large keyword lists.
  
• Provide creative copy suggestions and graphical ad templates.
  
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  
• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  
• Keep pace with search engine and PPC industry trends and developments.
  
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to client goals.
  
• Monitor and evaluate search results and search performance across the major search channels.
  
• Communication with team and reporting manager on project development, timelines and results.
  
• Work closely with the other team members to meet the final goal.